Apple’s first foldable iPhone is finally here. The £1,999 iPhone Duo stole the Apple Event, while the iPhone 18 Pro and iPhone 18 Pro Max arrived with the new A20 Pro chip, longer battery life and Apple’s first variable-aperture iPhone camera.

But once you get past the keynote presentation, what actually matters and what’s worth spending your money on?

Roberto Revilla and Jon Evans get into the iPhone 18 Pro vs iPhone 17 Pro upgrade question, including why Roberto went into Apple’s pre-order page fully intending to buy an 18 Pro Max... and then closed the browser without ordering one.

The iPhone Duo is another matter entirely.

Apple’s first foldable iPhone has a 7.6-inch inner display, proper split-screen multitasking and a £1,999 starting price, and Roberto is already contemplating an eBay fire sale to fund not one, but potentially two of them.

Also in the conversation: AirPods 5 and their surprisingly aggressive price, Apple Watch Series 12 and Ultra 4, Live Rewind and the slightly unsettling possibilities of Audio Intelligence, Siri AI, Apple’s privacy approach and which new Apple products are actually worth upgrading to.

If you own an iPhone 17 Pro, are wondering whether to buy the iPhone 18 Pro, or have suddenly found yourself trying to justify an iPhone Duo, this one is for you.

CHAPTERS

00:00 iPhone Duo, iPhone 18 Pro and the Apple Event aftermath

02:18 iPhone 18 Pro & Pro Max: what actually changed?

09:42 iPhone 18 Pro vs 17 Pro: should you upgrade?

21:47 AirPods 5: better ANC and a lower price

26:50 Apple Watch Series 12 & Ultra 4

36:42 iPhone Duo: Apple’s first foldable iPhone

57:32 Our upgrade verdict + Siri AI availability

Head over to YouTube to join the conversation! We'd love to hear your thoughts on Apple's new folding phone.

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Smart casual sounds simple until somebody actually tells you that’s what you’re expected to wear, and suddenly you’re wondering whether the shoes are too formal, the jeans are too casual, whether you need a jacket, and whether your work shirt with two buttons undone is somehow supposed to solve the whole problem.

In this episode of The Fitting Room, I’m talking through how I actually approach smart casual with clients, starting with the questions I ask before we even get near the clothes: where are you going, what are you doing, who are you going to be with, and what does smart casual actually mean in that particular situation?

From there I get into the foundation pieces I tend to build around for spring, summer, autumn and winter, the difference between a proper smart casual shirt and a business shirt, why texture matters so much in jackets, the footwear mistakes men make all the time, and why a wardrobe built around a few versatile pieces is far more useful than owning lots of things that only work in one very specific combination.

I also explain why smart casual for a law firm partner might look completely different from smart casual for an entrepreneur or someone in a creative business, and why context, colouring, fit, and how you want to feel matter far more than following generic rules.

If “smart casual” has ever made you stand in front of the wardrobe for longer than it should, this episode should make things a lot easier.

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Apple’s September event is almost here, so Roberto and Jon are back in The Lab to do something potentially dangerous: put their predictions on record before Apple announces anything.

This year could be rather more interesting than the usual annual iPhone upgrade. The iPhone 18 Pro and Pro Max are expected, but the regular iPhone 18 may be moving to spring 2027 as Apple apparently reshuffles its entire release schedule.

Then there’s the big one: Apple’s first folding iPhone.

Could the rumoured iPhone Ultra finally be Apple’s answer to Samsung’s foldables? Roberto has gone from insisting he doesn’t need another Apple device to mentally preparing himself to spend somewhere around £2,500, while Jon is considerably more sensible about the whole thing.

They get into the rumoured 7.8-inch folding display, Apple’s attempt to eliminate the crease, Touch ID replacing Face ID, the potential camera compromises and whether an iPhone that unfolds into something approaching an iPad mini actually makes sense.

There’s also the iPhone 18 Pro’s rumoured variable-aperture camera, the point at which smartphone upgrades stop being worth the money, rising Apple prices, Apple Watch Series 12 and Ultra 4, AirPods 5, camera-equipped AirPods, Siri AI and the possibility that Apple might have a few genuine surprises left for us.

Finally, Roberto and Jon put their predictions on record, including the products they think Apple will definitely announce, what they desperately want to see and the ridiculous wildcard that probably has absolutely no chance of happening.

We’ll find out next week how wrong they were.

If you enjoy Tailoring Talk Magazine: The Lab, follow the podcast so you don’t miss our post-event reaction, and subscribe to Tailoring Talk Magazine on YouTube.

00:00 Welcome Back to The Lab

03:31 Apple’s “Surprise and Shine” Event

05:49 What Are We Actually Expecting?

10:27 iPhone 18 Pro, Prices & Is It Worth Upgrading?

24:08 The Folding iPhone Ultra

36:47 Apple Watch, AirPods & Siri AI

43:12 Our Apple Event Predictions

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