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THE PROPERTY PLAYBOOK

THE PROPERTY PLAYBOOK

Di: Rory Anderson
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A proposito di questo titolo

The property management podcast that unlocks leadership lessons from experts in the trenches of multifamily.

The Property Playbook goes beyond doors and rent rolls — it’s where real property management pros share real stories, real challenges, and real leadership insights from the field. Whether you're managing a 50-unit community or leading a national portfolio, this show gives you the strategies, systems, and stories you won’t hear in a textbook.

Each episode features candid conversations with property managers, leasing agents, maintenance technicians, asset managers, owners, vendors, and industry leaders who have lived the work — and learned the lessons.

You’ll hear:

  • Leadership and team-building insights from on-site and regional pros
  • Leasing, operations, and resident experience strategies that actually work
  • Career journeys, breakthrough moments, and “I’ll never forget that day…” stories
  • How property professionals grow people, drive results, and protect asset value

Who’s it for?
Property managers, leasing professionals, maintenance technicians, asset directors, ownership groups, vendors, and future leaders considering a career in multifamily.

If you're in the multifamily business — or thinking about it — this is your playbook.

2025 Rory Anderson
Economia Gestione e leadership Management
  • The Concession War Is Hiding a Bigger Problem with Katherine Maestas
    Feb 23 2026

    In this return episode, Rory Anderson welcomes back leasing and leadership strategist Katherine Maestas for a no-fluff conversation about what’s really driving leasing performance in today’s oversupplied markets. If your property is throwing out bigger concessions and still struggling to fill units, Katherine makes the case that the problem isn’t pricing — it’s people, standards, and leadership.

    They dig into what value-conscious renters actually care about (hint: responsiveness, professionalism, and a home that doesn’t feel stressful), why “downtime” is usually a training and expectations issue, and how leaders can coach leasing teams by getting out of the office and into the trenches. You’ll also hear real-world stories—from a late-night amenity flood caused by a break-in to a property getting 20+ tours a week but closing only 3—and the practical fixes that change results: tighter follow-up, better connection on tours, community outreach, secret shopping, and teaching teams to take true ownership.

    This episode is a playbook for managers and leasing teams who want to raise the bar, build pride on-site, and turn culture into leases.


    CHAPTERS

    00:00 Introduction to Property Management Challenges

    02:19 Unusual Experiences in Property Management

    05:28 Emergency Preparedness in Multifamily Properties

    09:07 Understanding Leasing Challenges and Concessions

    14:19 The Importance of Connection in Leasing

    20:33 Addressing Downtime and Staff Accountability

    26:57 Building Community Relationships

    28:57 The Importance of Ownership and Accountability

    33:18 Creating a Culture of Pride

    35:46 Positive Examples of Leadership

    40:13 Opportunities in the Multifamily Industry

    43:15 Leading Without a Title

    44:36 Raising Standards in Property Management


    KEYWORDS

    property management podcast, multifamily leasing training, how to increase lease conversions, apartment leasing tips, lease up strategy 2026, rent concessions strategy, multifamily oversupply, improve close rate leasing, onsite team leadership, property manager coaching, resident retention strategies, leasing agent accountability, apartment marketing ideas, follow up systems for leasing, community outreach apartments, apartment tour best practices, extreme ownership leadership, multifamily operations, leasing culture, convert tours to leases

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    50 min
  • NOI: The Scoreboard You Can't Ignore with Max Fiascone
    Feb 16 2026

    SUMMARY
    Every dollar of NOI has a multiplier attached to it. In this episode, we break down how small operational decisions today can add — or erase — hundreds of thousands in value tomorrow.

    In this episode of The Property Playbook, Rory Anderson sits down with multifamily broker Max Fiascone to break down why NOI is the scoreboard you can’t ignore—and how everyday operational choices directly shape property value.

    From a “resort-style” amenity fail that crushed resident trust to real-world examples like converting a model unit back into revenue and stopping expense leakage in a heated parking garage, this conversation connects the dots between resident experience, disciplined operations, and exit value.

    If you’re an operator, asset manager, or owner who wants to run your building like a business, this one’s for you.

    CHAPTERS

    00:00 Introduction to Multifamily as a Business

    02:46 Understanding NOI and Its Importance

    07:04 Strategies to Increase NOI

    08:37 Operational Decisions Impacting Value

    11:20 Expense Management and Leakage

    13:30 The Importance of a Business Plan

    17:22 Communication Between Owners and Operators

    18:19 Preparing Properties for Sale

    21:24 The Role of Online Scheduling in Demand

    24:10 The Impact of Amenities on Resident Retention

    26:26 Best Practices for Property Management

    KEYWORDS:
    property management, multifamily, NOI, net operating income, cap rate, asset management, property operations, leasing strategy, resident retention, expense audit, operational efficiency, value creation, multifamily investing, apartment management, third-party management, owner mindset, investor mindset, budget management, cost segregation (optional), rent growth strategy, Google reviews, amenities management, maintenance operations, utility billback, vendor bidding, underwriting, exit strategy, property valuation, Milwaukee multifamily, Madison multifamily

    27:44 Operational Changes for Long-Term Value

    30:33 Thinking Like an Owner

    32:13 Balancing Home and Asset Perspectives

    35:45 Conclusion and Key Takeaways

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    38 min
  • When Everything Breaks: The Emergency Playbook for Multifamily Leadership with Rory Anderson
    Feb 9 2026

    SUMMARY

    Large-scale emergencies don’t just disrupt operations—they test leadership, systems, and trust.

    In this episode of The Property Playbook, Rory Anderson breaks down top lessons for handling emergencies in multifamily, using real-world examples from recent extreme weather events in Nashville and across the Southeast. From prolonged power outages and burst pipes to displaced residents and intense emotional stress, these moments reveal whether teams are prepared—or exposed.

    This episode serves as a practical field guide for owners, operators, and on-site leaders, covering:

    • Why emergencies expose systems rather than create problems
    • How to communicate early, often, and with humanity
    • The importance of educating residents on renter’s insurance during a crisis
    • Why language access and on-site presence matter more than ever
    • How to triage buildings effectively when damage is widespread
    • When and why to bring in a third-party insurance adjuster
    • What it really means to care for residents like people—not line items

    Whether you’re a community manager, regional leader, owner, or executive, this episode will help you think differently about preparation, communication, and leadership when emotions are high, resources are strained, and decisions matter most.

    Because in multifamily, how you respond in the hardest moments is what people remember.

    Chapters00:00 Introduction to Property Management Challenges02:40 Lessons from Recent Emergencies05:15 Effective Communication Strategies07:55 Educating Residents on Insurance10:30 Addressing Language Barriers in Emergencies12:43 Operational Strategies During Crises15:28 Building Relationships for Future PreparednessKeywordsproperty management, emergency response, communication, leadership, multifamily housing, crisis management, resident education, insurance, community support, operational excellence
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    20 min
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