Join us for an insightful conversation with Arica Netterville, a powerhouse entrepreneur and podcaster with 25 years of experience in business development and branding. In this episode, Arica discusses how building a successful brand is not about overnight fame, but about establishing a consistent community presence across over 30 platforms. She reveals that the path to growth is paved with challenges—from name-hijacking to social media hacks—but emphasizes that once you manifest clarity and resilience, explosive authority and opportunities naturally follow.

Discover how to build authority by leveraging your existing proof—such as Arica's three-time award-winning podcast and her national ranking of 174 in the nation. Arica emphasizes that entrepreneurs must proactively "own their story" and share their accolades, even in the face of setbacks, to avoid doing a disservice to the community they serve. To help you get started, she shares her vision for the future of interactive media, including Podcast Live, a new initiative designed to bring high-energy, live-audience engagement to corporate and networking events. For those looking for a modern guide to scaling a business model from local to national, keep an eye out for Arica's expansion across major cities like Chicago and New York, arriving throughout 2026.

Connect with Arica:
Website: www.thedenverbusinessbeatpodcast.com
LinkedIn: Arica Netterville The Denver Business Beat Podcast
Instagram: @thedenverbusinessbeatpodcast

Let's keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk

Want to be my next guest on The Empowered Woman Podcast?
Apply here: www.martaspirk.com/podcastguest

Watch my TEDx talk: www.martaspirk.com/keynoteconcerts

There's a reason Pitch Worthy is on every power founder's radar.
It's the definitive PR book for women done with being overlooked.

If you're ready for press, premium clients, and undeniable authority, this is your playbook.

Buy your copy now at hearsayPR.com.

I'm kicking off 2026 with a little reflection and a fresh evolution of the podcast. After two years of spotlighting inspiring entrepreneurial stories, I realized I've also been deeply focused behind the scenes—helping entrepreneurs leverage their story with intention, strategy, and confidence to truly connect with their audience.

In this episode, I share how I'm stepping more fully into my role as a storytelling mentor, guiding leaders to own their voice, refine their message, and step onto stages and platforms with clarity and impact. You'll hear how this shift will make interviews even more intentional, highlight the lessons in each story, and give you actionable insights to apply to your own visibility and leadership.

Plus, I'm inviting you to watch my workshop, Take the Mic in 2026, designed to help you see your story as an asset, stop hiding behind your work, and step into the new year with confidence.

Let's keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk

Want to be my next guest on The Empowered Woman Podcast?
Apply here: www.martaspirk.com/podcastguest

Watch my TEDx talk: www.martaspirk.com/keynoteconcerts

There's a reason Pitch Worthy is on every power founder's radar.
It's the definitive PR book for women done with being overlooked.

If you're ready for press, premium clients, and undeniable authority, this is your playbook.

Buy your copy now at hearsayPR.com.

Join us for an insightful conversation with KJ Blattenbauer, a powerhouse publicist with nearly 30 years of experience helping "underdogs" and bold brands secure the recognition they deserve. In this episode, KJ discusses how effective visibility is not about chasing a viral moment, but about establishing a consistent, recognizable position where the right people understand your expertise. She reveals that many entrepreneurs struggle with a lack of confidence that is actually rooted in confusion over their positioning; once that clarity is achieved, authority and opportunities naturally follow.

Discover how to build authority by leveraging your existing proof—such as awards and past results—and accessing "borrowed platforms" like podcasts and guest teaching. KJ emphasizes that women must proactively share their accolades to avoid doing a disservice to those who need their products or services. To help you get started, she shares valuable resources from Hearsay PR including "Headline Your Life" to find your brand story, a "Pitch Kit" for media outreach, and "PR Before Payroll" for building authority without a large budget. For those looking for a modern guide to building lasting authority, keep an eye out for KJ's upcoming book, Pitchworthy, arriving in January 2026.

Connect with KJ:
Website: www.hearsaypr.com
LinkedIn: Karen Jayne Blattenbauer
Instagram: @kjblattenbauer | @hearsaypr

Let's keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk

Want to be my next guest on The Empowered Woman Podcast?
Apply here: www.martaspirk.com/podcastguest

Watch my TEDx talk: www.martaspirk.com/keynoteconcerts

Professional moms — if you're juggling work, mom guilt, and nightly discipline debates, meet The Calm and Connected Parent by psychotherapist Todd Sarner.
This attachment-first guide is your roadmap to unity, confidence, and a calmer home.

Out now.
Visit transformativeparenting.com and click "New Book" at the top for bonuses, details, and updates starting today.