In this episode of TALATalks, Anthony Ormsbee-Hale sits down with Helen Hunsinger, Director of Communications at the Texas Assisted Living Association (TALA), and Rose Saenz, TALA’s Workforce Development Advisor, to explore how TALA is leading the charge in both advocacy and action across Texas’s senior living landscape.

Helen shares how TALA is elevating the visibility of assisted living communities through strategic communication, innovative member resources, and a renewed focus on telling the authentic story of senior living in Texas.

Then, the conversation transitions to Rose, who discusses TALA’s bold workforce development initiatives—including veteran outreach, career pipeline partnerships, and building purpose-driven pathways into the industry. Together, Helen and Rose offer a compelling look at how TALA is empowering providers, supporting professionals, and shaping the future of senior living.

Whether you're a provider, professional, or policymaker, this episode offers insight into the critical work being done behind the scenes to strengthen the sector’s foundation—one story, and one team member, at a time.

Resources from Podcast:

Operation Serving Seniors: https://tala.org/operation-serving-seniors/

TALA Events Calendar: https://tala.org/events/

To learn more about TALATalks and stay updated on upcoming episodes, visit https://tala.org/talatalks/ or reach out to Anthony Ormsbee-Hale at anthony.ormsbee-hale@tala.org.