Q4 is the biggest opportunity of the year for many Amazon brands but a few costly mistakes can quickly derail your results.

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal 6 critical Q4 mistakes Amazon brands need to avoid heading into Black Friday, Cyber Monday and the peak holiday shopping season.

Some of them might seem obvious. Others could be quietly costing you sales, increasing your ad spend and hurting performance at exactly the wrong time.

If you’re selling on Amazon this Q4, listen to this before your next big deal event.

Tune in to learn what to watch for and how smarter preparation can make a significant difference to your Q4 results.

Where are your customers actually shopping and is your brand showing up there?

In this episode of TACOS Tuesday, Hamish Conway sits down with marketplace expert Alvin Jap from Samsung to unpack what it really takes to expand into new marketplaces without damaging the retail relationships you’ve already built.

With experience spanning retail, Kimberly-Clark, Amazon and now Samsung, Alvin brings a unique perspective on how brands can navigate an increasingly complex marketplace landscape. They dig into how different platforms attract different shoppers, why a one-size-fits-all marketplace strategy doesn’t work, and how brands can manage pricing and channel conflict while creating the right offer for each audience. They also explore the growing role of loyalty programs and how AI is changing the way customers discover, compare and choose products.

For brands looking beyond traditional retail for their next stage of growth, this conversation is packed with practical insights on where the opportunities are and how to put your brand where shoppers are already buying.

Over 50 brands registered for our recent Amazon Marketing Cloud (AMC) Masterclass, and the replay was originally shared exclusively with those who joined us. But the insights were too valuable to keep behind closed doors. In this 13-minute cut, Hamish Conway and Sebastian Hargreaves take you beyond ACOS and ROAS, using real Amazon brand data to show why understanding what happens after the first sale can completely change the way you think about advertising investment. See how two brands with very different customer behaviours used AMC to uncover what a new customer was actually worth, how long it took to recover acquisition costs, and ultimately how much they could afford to spend to acquire the next customer. And that’s only one of the questions we unpack in the full Amazon Marketing Cloud Masterclass. Watch the full session to see real-world AMC analysis across customer lifetime value, Prime and deal-event strategy, pre-event advertising, gateway ASINs, DSP, Subscribe & Save, repeat purchase behaviour, customer journeys and audience targeting and how those insights translate into better commercial decisions on Amazon. Watch the FULL Amazon Marketing Cloud Masterclass: https://gm.gosellglobal.com/tacos-tuesday-podcast-amc-masterclass-replay-access Want to know what your own Amazon customer data could be telling you? Explore an AMC Customer Intelligence Analysis: https://gm.gosellglobal.com/amc-customer-intelligence-offer