Systems + Social Proof = Scalability

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Systems + Social Proof = Scalability

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Ep. 11 Your small business can’t grow into an enterprise if you're personally involved in every decision, every sale, and every delivery. Our expert guest Ryan Wimpey demonstrates why documented SOPs and training systems for people — not just services — are the foundation of sustainable growth. Real scale requires teaching others to deliver value consistently. Ryan is the founder of Tip Top K-9, built a national franchise by obsessing over systems, documentation, and training. Despite running a national franchise with 25 locations and proven revenue, Ryan lost a prospective franchisee to a competitor with fewer systems and a popular YouTube channel. Ryan breaks down how that realization pushed him to invest heavily in YouTube — growing from 5,000 to over 600,000 subscribers in under a year — while continuing to strengthen the backend systems that allow his business to expand from Omaha to Michigan. This episode is a powerful reminder that real growth in 2026 requires both visibility and infrastructure. You need SOPs that train people and a content strategy that builds trust with potential clients. Connect with Ryan: @tiptopk9 • Instagram Tip Top K9 | Facebook Tip Top K9 on TikTok Tip Top K9 on YouTube Ryan Wimpey | LinkedIn Chapters: 00:00 – Topic Teaser 01:29 – Tip Top K9 Training Dogs and People 03:51 – Early Hiring Decisions That Limit Scale 04:30 – Solving Real Problems With Operational Systems 06:27 – The Core Functions of Any Scalable Business 07:18 – Bootstrapping Growth Without Investors 08:05 – Training for Consistency Across Multiple Locations 09:09 – Turning Experience Into Documented SOPs 11:13 – Knowing When a Business Is Ready to Expand 12:05 – Technology, AI, and Changing Search Behavior 14:31 – Losing a Client to a Bigger YouTube Presence 16:09 – Why Visibility Builds Trust Faster Than Credentials 18:48 – Building a YouTube Strategy That Supports Scale 19:22 – Coaching, Conferences, and Ongoing Training 22:35 – Preventing Burnout Through Better Systems 30:10 – Revenue First, Refinement Second 33:11 – Iteration Beats Perfection 34:20 – What Sustainable Growth Looks Like Next Learn more about your ad choices. Visit megaphone.fm/adchoices

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