Description: In this insightful episode of India Career Centre, Dr. SP Mishra reunites with his old friend Kiran HN to dive into the world of synthetic data. They explore its origins, applications in market research, Kantar's cutting-edge approaches, and its potential to transform industries. The conversation also covers career advice for aspiring professionals in data analytics and market research, making it a must-listen for students and industry enthusiasts.Key HighlightsSynthetic data is artificial data generated from real human data using AI and algorithms, acting like a "stunt double" for real insights.Breakthroughs include addressing biases in LLMs like ChatGPT and new use cases such as data boosting and augmentation.Kantar emphasizes transparency, rigorous validation, and a strong foundation of high-quality real data.Industries like healthcare, automotive, finance, and marketing stand to benefit most.Career tips: Build foundations in marketing, math/stats for quantitative roles, or psychology/anthropology for qualitative research; data science requires deep technical skills in math, engineering, or business.Additional ResourcesWatch the full episode: YouTube LinkConnect with the host: Follow @spmishrais on X for more career insights.Learn more about Kantar: Visit kantar.com (Note: As of January 21, 2026, check for updates on their synthetic data initiatives.)Chapters00:00 - Start00:25 - Introduction01:37 - Understanding Synthetic Data05:53 - Breakthrough Ideas in Synthetic Data11:33 - Kantar's Unique Approach to Synthetic Data17:22 - Client Transparency and Synthetic Data23:40 - Overview of Kantar34:35 - Industries Benefiting from Synthetic Data41:03 - Educational Paths for Careers in Market Research and Data Analytics42:24 - Qualitative and Quantitative Research in Market Research46:34 – Final Thoughts