A Hollywood actress, a betting app almost nobody had heard of, and an ad that broke the internet. Sydney Sweeney, reportedly with equity in the business, fronted a campaign so controversial that fifteen sportswomen publicly came out against it, and it worked. The app shot up the download charts and the whole internet argued about it for a week. We break down why the outrage was the strategy, with a CMO who has spent 30 years behind the brand.

HOSTED BY
Jonathan Rolley, CEO of Undivided and host of The Science of Advertising. The show is produced with Undivided, an independent media agency.
LinkedIn: https://www.linkedin.com/in/jonathanrolley

GUEST
Jason Verstak, GM Marketing at Newfurn Floor Coverings, with more than 30 years in marketing.

In this episode we get into the Sydney Sweeney betting ad that everyone is talking about. Why a tiny challenger brand put its entire budget on one big, divisive bet to break a US duopoly. Why upsetting the people who were never your customer is what fuels the fame, 71 percent of the market is young men, and the outrage from everyone else is free press. Whether Sweeney evolves into a long term ambassador or it is a one off sugar hit. Then a flooring Brand Wars, Choices Flooring versus Frank Walker National Tiles, prediction break versus problem and solution. A telco war between Dodo and Superloop. And a GOAT that is one of the best ever made, the Bud Light swear jar ad that won an Emmy and never aired, a masterclass in prediction break and humour.

CHAPTERS
00:00 Intro
01:31 Adtopsy: the Sydney Sweeney betting ad
17:17 Brand Wars: Choices vs Frank Walker National Tiles
31:00 Brand Wars: Dodo vs Superloop
36:00 GOAT: the Bud Light swear jar ad

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