Sydney Sweeney’s Marketing & Rollout for Her Movies is Failing (And We Know How to Fix It)
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Sydney Sweeney’s Marketing & Rollout for Her Movies is Failing (And We Know How to Fix It)
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#affilliation #nocoolpoints #MusicBusiness #MarketingStrategy #Charlemagne #IndependentArtist #HipHopPodcast
Is the music industry dead or just changing hands? We break down Charlemagne’s $200M deal, the failure of modern movie marketing, and why chasing streams is keeping artists broke on Affiliation X N.C.P. Ep. 2.
In this episode, we pull back the curtain on the current state of the entertainment business. We start by analyzing how modern record labels like TDE need to pivot to the "Kelloggs Model" of branding to survive. We then dive deep into the controversial marketing behind Sydney Sweeney’s latest projects and why leaning into your core audience—no matter who they are—is the only way to win.
The conversation shifts to the financials of fame. We discuss the massive $200 million deal Charlemagne tha God closed and what it means for black ownership in media. Finally, we expose the harsh reality of streaming revenue, the "Akademiks Effect" on sales reporting, and why independent artists need to stop trying to be Drake and start studying the Direct-to-Consumer (DTC) blueprint used by artists like Russ and Nipsey Hussle.
Timestamps:
0:00 - No Mic, Just Vibes: Holiday Recap & Weather
3:39 - The "Kelloggs Model": Why Labels Must Become Brands
9:07 - Will AI Replace Creatives? (The Horse vs. Car Analogy)
16:29 - Viral Rollouts vs. Flop Albums
19:08 - The Sydney Sweeney Marketing Mistake
33:22 - The Truth About Streaming Revenue & Vinyl Sales
39:49 - Breaking Down Charlemagne’s $200M Deal
51:59 - The "Akademiks Effect": Has YouTube Replaced A&Rs?
55:52 - The Russ Blueprint vs. The Drake Blueprint
1:01:33 - Reality Check: Do You Want Fame or Money?🎤
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