Is “sustainable tourism” a real path forward or just the travel industry’s favorite greenwashed buzzword?
In this episode, Soleil sits down with sustainable tourism researcher and consultant Annie Combs, co-founder of ECPC Travel, to unpack what’s actually happening behind the marketing.

Fresh off part one with Palauan climate advocate Ivory Vogt, we zoom out from island life to the global tourism system: who’s benefiting, who’s losing out, and how travelers can tell the difference between real sustainability and clever branding.

You’ll learn:– What “sustainable tourism” should mean (vs. what companies say it means)– Why certifications often fail—and how they can work when done right– How to spot greenwashing in hotels, tours, and travel platforms– What local communities actually need from tourism– How your travel spending shapes destinations (for better or worse)

By the end, we answer the big question:
Is sustainable tourism brilliant… or bullshit?

If you enjoyed this episode please leave a rating, review, and subscribe where you get your podcasts so you can continue to see the world a little clearer than you did before.

Links:

ECPC Travel: https://www.ecpctravel.com/

Annie's Instagram for Sustainable Travel Tips: https://www.instagram.com/sustainabletravelgirl/

Annie's TikTok: https://www.tiktok.com/@sustainabletravelgirl

Siona Nation: https://amazonfrontlines.org/partners/siona/

Napo Wildlife Center: https://napowildlifecenter.com/

Brilliant or BS TikTok: https://www.tiktok.com/@brilliantorbullshit