Sustainability as a Long Game: Making Uncertainty a Metric (#36)
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In this episode of the FindingSustainia podcast, we sit down with Joss Tantram, sustainability professional, writer, former WWF employee, and WBCSD contributor, to talk about the real terrain of change: uncertainty, momentum that comes and goes, and how to stay effective without burning out.
We unpack Joss’s work on corporate disclosure and “uncertainty” in sustainability, why facts matter but never tell the whole story, and how young professionals can find their sphere of influence without getting overwhelmed. We also explore the power of networks, the loneliness many sustainability practitioners experience inside organisations, and why a clear vision can be motivating even if it’s never fully “achieved.”
Joss closes with his vision of a future that works for 9–10 billion people—not by magic, but through systems that respect planetary limits and expand real human opportunity.
00:03 Welcome and introduction to Joss Tantram
02:09 How this conversation started: a report, a critique, and an unexpected reply
04:36 The WBCSD project: why “uncertainty” became the core topic
08:45 “Mr Uncertainty”: why sustainability work often means swimming against the tide
11:35 Sustainability’s ebbs and flows—and managing expectations so you don’t burn out
13:51 The fine line between realism and cynicism: “willful optimism”
16:13 Individualism vs collectivism: where change actually happens
19:42 A practical tool: spheres of concern, influence, and control
25:04 Talking about influence with children—and what it reveals about adults
29:50 Early-career tension: big ambition, small levers, and the value of small steps
33:21 Knowledge, skills, networks, resources, reputation: what really matters, and when
38:20 Why networks keep sustainability practitioners sane (and effective)
42:48 The profession is still “forming”: learning from what works and what fails
46:03 Why collaboration is hard: incentives, money, insecurity, and timing
50:52 “Pre-competitive” collaboration: where companies can work together honestly
54:50 Why sustainability isn’t “just uncertainty”: facts, systems, and the human factor
59:09 Sustainia 2050: Joss’s vision for 9–10 billion people within planetary limits
1:03:21 Where to find Joss’s work and the “9 Billion” idea
1:04:11 Closing: staying “willfully optimistic” and keeping humour in the work
Uncertainty in sustainability reporting and decision-making
Staying motivated when momentum disappears
Avoiding burnout without becoming cynical
Networks as a survival and impact tool for practitioners
Vision as direction, not perfection
Systems change, incentives, and “pre-competitive” collaboration
Terrafinity: www.terrafinity.com
Search: Joss Tantram + “9 Billion” for essays and longer pieces
Find more about us, upcoming formats, and new impulses at www.findingsustainia.com – or connect with us directly on LinkedIn (FindingSustainia) and Instagram (@findingsustainia).
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What you’ll hear in this episodeKey themesLinks mentioned