What if every product came with a digital story, one that followed it from raw materials and manufacturing through use, repair, reuse, and ultimately its next life?In this episode of The Buzz, powered by MFG.inc, Scott Luton and Marty Parker welcome Marion Rouzeaud, founder of DiPPa and author of DiPPa: Rethinking the Way We Buy Things with Digital Product Passports, for a timely conversation about digital product passports (DPPs), circularity, and the future of manufacturing.Scott, Marty, and Marion explore why digital product passports have the potential to become far more than another compliance requirement. Marion explains how DPPs can create a living digital record for products, giving manufacturers, consumers, repairers, recyclers, and other stakeholders access to trusted information throughout the product lifecycle.The conversation also examines the growing role of AI and automation in manufacturing, how companies are navigating cost pressures and supply chain complexity, and why collecting customer feedback means little without action. Marion walks through her DEPA framework and explains how organizations can connect product strategy, sustainability, data, and circularity to rethink not only how products are made but what happens to them after they enter the market.Key TakeawaysDigital product passports can go far beyond compliance, creating a living record that provides useful product information throughout the entire lifecycle.AI and automation continue to reshape manufacturing, helping organizations address labor shortages while improving forecasting, logistics, operations, and decision-making.Trusted product data can enable circularity by supporting repair, maintenance, reuse, remanufacturing, and recycling.Manufacturers need to think beyond the point of sale, considering during the design process how products can remain valuable and useful for as long as possible.Customer feedback only creates value when companies act on it, making listening and responsiveness essential to building long-term trust.A successful DPP strategy starts with the “why,” connecting customer needs and business priorities to the right data, measurements, and actions.Digital product passports may be driven partly by regulation, but their potential reaches much further. Tune in to hear how organizations can use DPPs as a strategic tool to connect product design, manufacturing, sustainability, customer needs, and the circular economy. You’ll also hear practical perspectives on AI, automation, customer experience, and the evolving manufacturing landscape, and why the companies that get the most value from new technology will be the ones that turn information into action. Additional Links & Resources: Download the free DiPPa™ Framework canvases at: https://www.dippa.eu/frameworkMFG.inc: https://mfg.inc/With That Said: https://bit.ly/WTS-28-SEP-2026CSCMP EDGE: https://www.cscmpedge.org/Manifest: https://manifestvegas.com/SCNEasyPost Guard: https://bit.ly/EasyPost-Guard-460kScott's Post: https://bit.ly/Think-Different-1997Automation, AI among biggest trends shaping manufacturing in 2026: AMT: https://bit.ly/Mfg-Trends-from-IMTS6 food manufacturers talk supply chain tactics: https://bit.ly/6-Manufacturers-PrioritiesRetailers are asking for feedback but are shoppers feeling heard? https://bit.ly/Are-Shoppers-Being-HeardMFG.inc Leadership Training: https://mfg.inc/scnThe Digital Product Passport Registry is now live: https://bit.ly/4xTUAttDiPPa: Rethinking the Way We Buy Things with Digital Product Passports: https://bit.ly/4rEVatESupply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/Marion on LinkedIn: https://www.linkedin.com/in/marion-rouzeaud/Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/Learn more about our hosts: https://supplychainnow.com/aboutLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkLearn more about Blue Yonder Cognitive Solutions: http://blueyonder.com/cognitiveWEBINAR- The Real ROI of AI Analytics in the Supply Chain: Better Answers When Everyone Starts Asking: https://bit.ly/3TpCX6uWEBINAR- The Cost of Skipping the Audit: Why Site Scans Should Come Before Every Pallet, Crate, or Wood Packaging RFQ: https://bit.ly/4AJzReAWEBINAR- How to Stop Losing Margin After a Package Ships: https://bit.ly/4An41UxWEBINAR- Rethinking the Supply Chain Management Classroom: https://bit.ly/4xJIkM2This episode was hosted by Scott Luton and Marty Parker, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated episode page at: https://...
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56 min
Oct 12 20261 ora
54 min