On today’s episode, I’m back talking about Meta ads.

Things have changed since the Andromeda update, and some of the advice you’ve been following could actually be hurting your performance.

I’ll talk through the things to watch out for, why commonly recommended tactics don’t work for every account, and what to consider before making changes to your campaigns.

If you’re running Meta ads for your subscription box business, this episode will help you question the advice you’re following and make more informed decisions.

On today’s episode of Subscription Box Answers, I’m sharing practical tips to help you boost your website’s conversion rate this Q4.

If you aren’t converting at least 2% of your visitors into customers, growing your subscription box business can become expensive and slow—especially when advertising costs rise.

I’ll walk you through simple improvements to turn more visitors into paying subscribers and get more from the traffic you’re already paying for.

Getting somebody to subscribe is only the first step. What happens when they cancel after their very first box?

In this episode, I break down five reasons new subscribers leave early, from signing up purely for the discount to a disappointing first experience or having too much product.

I also explain what you can do to improve retention, build excitement for box two and understand why your customers are cancelling, so you can stop constantly replacing subscribers and start keeping more of them.