Steve and Pacha sit down with Dr. Richelle Knowles, Sherman Board of Trustee member and grad, family chiropractor, and co-creator of Mile High, to talk about what it really means to be authentic in a profession full of mixed messages. Richelle digs into how incoherent messaging confuses the public, why every office needs a clear, subluxation-and-nervous-system story, and how to use coaching, scripts, and systems without losing yourself. She also gets real about the everyday struggles, staffing, new patients, and missing business skills, and why mentorship and community are non-negotiable if you want a sustainable, congruent practice.

In this episode, Steve and Pacha turn the mic on themselves to wrestle with a big question: What is chiropractic actually for? Using their working “Chiropractic Manifesto” as a starting point, they dig into chiropractic’s brand essence, its purpose, core beliefs, vision, mission, and values, and then stress-test the language. They talk honestly about utilization being stuck in the musculoskeletal box, the decline of subluxation-centered care, and the tension between sounding “relevant” and staying true to what chiropractic really is. Along the way they edit their purpose statement in real time, re-anchoring it around adaptation, interference, and human potential, and finish with a challenge to docs: do you actually live like chiropractic can transform your community, or does your message say something smaller?

Steve and Pacha sit down with Dr. Monique Andrews, chiropractor and neuroscientist, to unpack what chiropractic really does for human potential. They dig into how stress, the nervous system, and vertebral subluxation affect adaptability, and why our biggest problem isn’t lack of research but how we communicate it. Dr. Mo shares practical ways to “measure something” in practice (HRV, outcomes, scans) and turn complex neuroscience into simple language patients actually get. If you struggle to explain chiropractic beyond pain relief without over-claiming, this episode gives you cleaner language and stronger frameworks.