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Summary

In this episode, Evan J. Cholfin speaks with Paula and Philip Pavkov, the founders of ALWRLD, a sustainable activewear brand. They discuss their journey in creating a B Corp certified company focused on transparency and sustainability in fashion. The conversation covers their innovative Clean Score system, the importance of educating consumers about sustainable materials, and their strategies for growth in a competitive market. The Pavkovs share insights on establishing authentic connections with customers and their approach to expanding into racket sports and international markets. They also highlight exciting innovations in sustainable fabrics and their future goals for the brand.

Takeaways

ALWRLD is revolutionizing sustainable activewear.
The Clean Score system measures sustainability in products.
Transparency is crucial in sustainable fashion.
Italian performance fabrics are a focus for their Spring '25 collection.
Educating consumers about sustainability is a challenge.
Their ideal customer profile has broadened beyond initial expectations.
Navigating business challenges requires adaptability and foresight.
Authentic connections with customers are key to brand loyalty.
Sustainable fabric innovations are essential for future growth.
Every piece of clothing has a sustainable story.

Sound Bites

"How do we clean our industry up?"
"We are a truly authentic brand."
"We connect with our community."

00:00 Introduction to All World and Its Mission
02:20 The Clean Score System and Transparency in Fashion
25:49 Conclusion Thoughts

Watch The Full YouTube Video Here: https://youtu.be/gZObafStpfA