Studio Reform copertina

Studio Reform

Studio Reform

Di: Caroline Shackelford
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A proposito di questo titolo

Take your boutique Pilates studio from low utilization to waitlisted classes, and take a vacation. How? By addressing your Pilates studio marketing, business operations and instructor development. I'm Caroline Shackelford, certified Pilates instructor & Pilates studio consultant. I started in the fitness industry as an instructor who made $18,000 a year, landed a job in management to pay the bills and learned how to run a group fitness studio. Now I partner with businesses so that your top instructors aren't worried about how they'll pay next month's rent. Not only am I known for being a phenomenal instructor, but I carry the reputation of cleaning house and getting results. I leveled up from lead instructor to manager with a bang: - top 10 in the company for Group X growth in 3 months - highest instructor utilization percentage in 3 months - 56% increase in Instagram reels views in 3 months - 14% sales revenue increase in 3 weeks If your Pilates studio needs a glow up or a total reformation, you're in the right place. We talk systems, staff training and social media strategies galore.Copyright 2026 Caroline Shackelford Economia Esercizio e fitness Fitness, dieta e nutrizione Gestione e leadership Igiene e vita sana Management
  • stop putting out fires: systems every Pilates studio needs to run smoothly
    Feb 23 2026

    If you feel like you spend your entire day fixing problems instead of actually growing your studio revenue, your systems are the problem.

    You are not a firefighter, but you're acting like one. You’re constantly scrambling to find subs, plan events, and fix preventable problems. Your studio operations need a rehaul.

    In this episode, Caroline breaks down the essential systems and operational routines that help Pilates studio owners reduce chaos, prevent burnout, and run a business that actually functions without incessant emergencies.

    This episode is for Pilates studio owners who want to:

    1. Improve studio operations and team accountability
    2. Reduce daily stress and decision fatigue
    3. Prevent instructor and owner burnout
    4. Create smoother systems behind the scenes
    5. Step into the CEO role instead of functioning as a crisis manager

    Because running a studio means taking care of the big picture — not putting out fires all day.

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    31 min
  • steal my social media strategy for your Pilates studio
    Feb 16 2026

    If your Pilates studio isn’t leveraging social media, you’re leaving leads on the table. If you’ve been telling yourself:

    1. “The algorithm hates me”
    2. “It’s too time-consuming”
    3. “I never know what to post”
    4. “I’m not going viral, so why bother?”

    …this episode is for you.

    In this episode, Caroline breaks down her signature Instagram strategy for Pilates studios to attract new clients and convert followers into members—without paid ads or overcomplicated content.

    This episode is for Pilates studio owners who want to:

    1. Get more leads without ads
    2. Stop overthinking content
    3. Turn followers into paying clients

    Not sure how to get started? Here's a free 30-day social media content planner to make content creation easy for you: https://form.typeform.com/to/rlEuXcD7

    Follow me on Instagram @studioreformcaroline for weekly hooks. Connect with me on LinkedIn.

    Book a free audit call with me on Calendly for more information on my program, Studio Reform.

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    29 min
  • why your Pilates studio team isn’t hitting sales goals & how to fix it (without being pushy)
    Feb 9 2026

    Do you hate selling at your Pilates studio, but also feel frustrated by missed sales and empty class spots?

    Whether you’re a Pilates studio owner or instructor, here’s the truth: you are now in sales. And that’s a good thing!

    If you’re:

    1. Uncomfortable asking for the sale
    2. Losing potential clients after their first class
    3. Relying on “vibes” instead of a real sales process
    4. Watching leads slip through the cracks with no follow-up
    5. Assuming your instructors “just know” how to convert new clients

    …this episode is for you.

    In this episode, Caroline demonstrates that sales is actually an act of service, not something sleazy or pushy. She shares how to overcome personal hang-ups with sales and walks you through how to overhaul your entire sales process: from first contact to follow-up. She reframes selling as a problem-solving service. It's about energy, genuine care, and an excellent client experience more than having a perfect pitch.

    This is for Pilates studio owners, managers and instructors who want to:

    1. Increase conversions from intro offers and first classes
    2. Build a simple, repeatable sales process for their studio
    3. Train instructors to confidently talk about memberships and privates
    4. Stop feeling awkward about sales and start seeing it as service
    5. Create a client experience that actually turns leads into long-term members

    DM me "SALES" on Instagram or LinkedIn for more information about my consulting services.

    Book a free audit call with me on Calendly

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    25 min
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