Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line.

• (00:00:00) - Street Level Marketing
• (00:00:52) - What's the Biggest Myth About Data in Marketing?
• (00:03:11) - What's one data point most marketers overlook but they should?
• (00:04:50) - How Electronic Arts Went From Research to Customer Behavior
• (00:06:11) - What makes a consumer insights team truly effective?
• (00:07:22) - Should Businesses Update Their Customer Personas?
• (00:09:17) - What does performance marketing mean today?
• (00:10:44) - Top Marketing Insights for the Senior Market
• (00:13:41) - Lead Generation: The Biggest Mistake Companies Make
• (00:15:33) - What Does a Successful Audience Segmentation Look Like?
• (00:16:48) - What is LeadStar and how does it help our agents?
• (00:21:49) - What Is High Lifetime Value in the Insurance Industry?
• (00:22:58) - What's the role of AI in Prospecting and Nurturing
• (00:25:31) - How to Make Research More Storyful for Decision Making
• (00:27:17) - How to Turn Raw Data Into Marketing Gold
• (00:29:59) - Quantum insights: How to evaluate them?
• (00:31:02) - What's the role of experimentation in modern marketing?
• (00:37:05) - Mark Lamplu
• (00:39:20) - Ameri Wealth: The Wealth Management Company
• (00:40:05) - How Amerilife Optimized a Campaign With AI
• (00:42:38) - Which Channels Deserve the Most Spend?
• (00:47:02) - How to Share Your Information With Your Audience