The data is not the hero — the message is.

In this episode of Creating Better Products, host Sabrina Mach sits down with Abdo Wahba — CPO, exited founder, and storytelling coach — to explore the art (and science) of storytelling with data.

Too often, product leaders throw charts into a slide deck and hope for the best. Abdo argues that data only becomes powerful when it supports a clear message — one that changes how people think, feel, or act.

You’ll learn:

• Why most business presentations fail (and how to fix yours)

• The difference between showing data and making a case

• How to tailor your message based on your audience

• Why storytelling is the product leader’s secret weapon — especially in the age of AI

• How to avoid “analysis rabbit holes” and focus on outcomes

✨ Bonus: Abdo shares his personal framework for crafting compelling messages and offers a free coaching session for Sabrina’s audience at abduwahba.com/freebie

Whether you present to your team, your execs, or the entire company — this episode will sharpen your communication game and help you create better products, one story at a time.

🎧 Listen now, and share it with someone who could use a storytelling upgrade.

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