Storytelling: Clay Owen on Building Narratives That Stick in the Social Era

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Storytelling: Clay Owen on Building Narratives That Stick in the Social Era

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In this episode of The Spin Chicks podcast, we’re joined by Clay Owen. Clay is a communications veteran whose career spans corporate PR, philanthropy, crisis management, and years as a senior producer at CNN. Now a professor at the University of South Carolina, he’s also the mind behind the College Sports Social Pulse, which tracks millions of fan conversations to show which programs are winning attention across social platforms. Erika and Michelle talked with Clay about the moments that reshaped his approach to communications, what younger audiences are really doing on social media, and how brands should respond. He shares insights from covering major global events, including the late Princess Diana’s funeral, why he returned to USC, and what’s surprised him most in the Pulse data, including the power of negative conversations. A sharp, informed look at the media world from someone who’s seen it all, the Spin Chicks already are making plans to have Clay back.
College Sports Social Pulse: https://collegesportssocialpulse.com/

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