How do you know if you're ready to query? The short answer is: when you've finished your manuscript. But could there be more to it than that? Do you need to run it past beta readers first, or is that a waste of time? If it's a good idea, then who do you choose to be on your beta reader team? We discuss all this and more on today's Hook Your Reader episode. Enjoy! -V.

The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

Submit your query letter and first 10 pages writing sample at storynerd.ca.

For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklist

To learn to read like a writer, visit Melanie's website.

To subscribe to Kat's Keynotes (Substack), click here.

Watch us on YouTube!

Not gonna lie ... this episode kinda went off the rails. We're supposed to talk about why Hitchcock's Vertigo is such a fabulous story — after all, it is lauded as one of his greatest films. Buuuut ... I didn't watch it before I recommended it for our What Went Right episode. Yes, the narrative drive works well in places. No question. However, to say this movie doesn't age well is an understatement and Melanie lets Hitchcock have it with both barrels. I roared with laugher through her whole bit (thankfully, my mic was muted so you'll have no trouble hearing her). This episode is worth a listen for the laugh if nothing else. And please let us know ... do you think Vertigo is one of Hitchcock's greatest films? - V.

How much worldbuilding should you do in your opening pages? Does it depend on which genre you're writing in? What happens if you do too much, or too little? Will the reader get lost or confused, or will they just go with it and fill in the blanks based on their personal past experiences and knowledge? We discuss all this and more in today's episode. Enjoy! - V.

Why is it that when Kathleen and I read the same query letter and same sample pages, we had completely opposite opinions? One of us loved what we saw, the other, frankly, didn't get it. Is this just how it goes in the query process, or is one of us right and the other wrong? Check out the episode and then let us know what you think. Are you Team Kat or Team Val? -V.

The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

Submit your query letter and first 10 pages writing sample at storynerd.ca.

For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklist

To learn to read like a writer, visit Melanie's website.

To subscribe to Kat's Keynotes (Substack), click here.

Watch us on YouTube!

Ah, nonlinear timelines. You don't have to be in this business very long to hear some "expert" claim that flashbacks and flashforwards are bad. Not so! When used correctly, they can make a mediocre story, truly amazing. So what's the key to using flashbacks and flashforwards to greatest effect? And what are the pitfalls to be avoided? That's what Kathleen and I discuss in today's episode. Enjoy! -V.

The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

Submit your query letter and first 10 pages writing sample at storynerd.ca.

For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklist

To learn to read like a writer, visit Melanie's website.

To subscribe to Kat's Keynotes (Substack), click here.

Watch us on YouTube!

Holy smokes. The publishing industry is really stumbling its way through this new AI landscape. Some writers, agents, and publishing houses have chosen to use various AI tools and software, some have not. Some are open and honest about the way they do, or do not use AI, some are not. In this episode, where all three of us have come together for the first time, Melanie, Kathleen and I discuss whether AI is something writers should fear or embrace. We talk about critical thinking skills and whether we're losing the ability to recognize good writing from bad, human writing from machine generation. And we discuss the subjective nature of creativity and the importance of personal taste. We have a lot to say about AI and the rather unsettling witch-hunts that appear to be bubbling under the surface of the publishing industry, so I've broken our conversation down into two episodes. We'd love to hear your thoughts. -V. (This episode was recorded July 23, 2026).

The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

Submit your query letter and first 10 pages writing sample at storynerd.ca.

For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklist

To learn to read like a writer, visit Melanie's website.

To subscribe to Kat's Keynotes (Substack), click here.

Watch us on YouTube!

Might there actually be a demand for AI-generated books?! What do publishers expect authors to do during these uncertain times? And what should authors expect of publishers? Will AI ultimately make us value art more, or less? In this episode, Melanie, Kathleen and I tackle these questions, and more, as we all try to navigate this bizarre AI-in-publishing landscape. - V.

The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

Submit your query letter and first 10 pages writing sample at storynerd.ca.

For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklist

To learn to read like a writer, visit Melanie's website.

To subscribe to Kat's Keynotes (Substack), click here.

Watch us on YouTube!

Because the novel is so funny and easy to read, and because the film is a romcom, it's easy to dismiss Bridget Jones's Diary as a simple story that Helen Fielding simply dashed off on a weekend. But nothing could be further from the truth. Even though it's a lighthearted story, Bridget is still a dimensional character and that's why we love her. -V.

The Hook Formula: the works-every-time method for describing your book in a way that captivates readers and makes them beg for more.

Submit your query letter and first 10 pages writing sample at storynerd.ca.

For your FREE First 10 Pages Checklist, visit valeriefrancis.ca/checklist

To learn to read like a writer, visit Melanie's website.

To subscribe to Kat's Keynotes (Substack), click here.

Watch us on YouTube!