Store Brands Spotlight Episode 43: Using Digital Tools To Promote Own Brands
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Store Brands Spotlight Episode 43: Using Digital Tools To Promote Own Brands
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Sales of private label products continue to grow across a variety of categories at retail, driven by a confluence of consumers seeking better value for their dollar and continued new product development.
As retailers look to keep sales of own brand products growing, the question now being asked by some is what steps retailers need to take to further raise the profile of their own brand assortments. And the answer to that question may be right in front of them. Jessica Wagner, managing partner of Digital Product at Fueled, a web and app development agency, shares her thoughts on how retailers should be using their apps and websites to market private label products more effectively to consumers.
As she has noted, private label is often associated with value, but the digital experience can help retailers tell a more complete story around quality, relevance, convenience, discovery, and repeat purchase.