Storage Investing in the AI Search Era
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Storage Investing in the AI Search Era
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What if the worst website in town is attached to the best deal you'll see all year?
Two Storage Moguls students bought a self-storage facility with no website and a phone nobody answered, then pushed it past 70% occupancy in under a year.
Joe Downs sits down with Alex Keller, who leads the sales team at StoragePug, the self-storage website platform that has grown from roughly 250 to 2,500 locations during his nearly seven years there.
Together they pull back the curtain on why 63 to 67 percent of storage rentals now happen on a phone, how AI search is rewriting local discovery, and how buyers can turn a seller's digital neglect into underwriting upside.
For anyone pursuing storage acquisitions in 2026, these are proven storage investment strategies for finding revenue hiding in plain sight before the next buyer spots it.
Listen For:
3:25 Does your self-storage website fail the simple rent-a-unit test?
9:37 Is hiding your rates online costing your storage facility rentals?
13:37 Is ChatGPT replacing Google for tenants searching for storage units?
20:02 Can a seller's weak website signal hidden upside in a storage deal?
25:08 Is it fair to underwrite extra rentals after adding a storage website?
CONNECT WITH GUEST: ALEX KELLER, SALES TEAM LEAD | STORAGEPUG
Website | LinkedIn
CONNECT WITH US
Joe Downs on LinkedIn
Belrose website | Belrose email | Belrose LinkedIn