Stop ignoring the 97 percent
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Stop ignoring the 97 percent
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In this conversation, Jamie and Gillian explore the concept that only a small percentage of people are ready to buy at any given time and how to effectively engage with the larger audience that isn't immediately interested. Takeaways:
- Networking should focus on building relationships, not just sales.
- Only 3% of people are ready to buy at any moment.
- Desperation in networking can repel potential clients.
- Asking 'Who do you know that needs this?' is more effective than pitching.
- Preparation and presenting your best self is crucial for networking success.
- Engaging conversations are built on asking good questions.
- Being interested in others makes you more memorable.
- Specificity in requests increases the likelihood of referrals.
- Networking is a skill that can be learned and improved.
- Follow up after networking events to solidify connections.
00:00 The Networking Dilemma: Desperation vs. Connection02:23 Understanding the 3%: The Importance of the 97%04:48 Building Relationships: The Art of Networking07:28 Creating Memorable Impressions09:55 The Right State: Preparing for Networking Success12:18 Asking the Right Questions: Engaging Conversations14:45 Wrapping Up: Key Takeaways for Effective Networking
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