If your expertise feels multifaceted and hard to explain, you’re not scattered.
You’re likely under-positioned.

In this quickie episode of The Author’s Edge, host Allison Lane shows you how to create a simple through line that makes your range feel intentional, credible, and easy to repeat. You’ll use her framework to build a single sentence that becomes your talk, your book, and your platform.

What you’ll learn:

• Why multiple lanes are often your advantage
• The real reason people check out when you explain your background
• How to create a through line that connects your expertise into one promise
• The Theme, Audience, Promise framework (and how to use it fast)
• The one sentence structure that makes you instantly “placeable”
• How to validate your positioning using real audience language
• A simple exercise to pick the lane with the biggest stakes

Timestamps:

00:00 You’re not scattered
00:35 The real issue is positioning
01:25 Theme, audience, promise
02:21 Why listing lanes becomes word salad
03:20 Build your one sentence
03:40 Validate it where your audience gathers
04:14 The three-problem exercise and the “big stakes” test
04:36 Don’t hide the outlier
05:00 DM Allison your one sentence

Learn how to package your expertise into one clear positioning statement so you sound focused, not scattered. Get a simple framework and a one-sentence template.

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