Most of your best dreams die in milliseconds. The dream shows up — and before you've even finished imagining it, your brain has already filed it as either absurd or obvious. Obvious gets the calendar. Absurd gets buried. And almost everything worth doing with your one life is sitting in that absurd folder.

In this episode, Seth makes the case that SMART goals — invented in 1981 by a management consultant for corporate quarterly planning — were never designed for the life you actually want to live. The "A" in SMART stands for Achievable, which by definition filters out anything that would require you to grow, risk, or trust God to show up.

So Seth introduces a different framework: BRAVE.

B — Bigger than your current capacityR — Risky enough that you could actually failA — Aligned with who you were built to beV — Vivid enough to see before it existsE — Eternal — the fruit outlasts you

You'll learn why goals you can't fail at don't shape you, why alignment is the difference between a life that looks like a win and one that feels like one, and why absurd isn't your warning sign — it's your address.

If you've ever hit a goal and felt nothing, this one is for you.

If you need to bring this message to your leadership team, reach out to me here: ⁠https://sethyelorda.com/contact-us/⁠

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