Stop Pulling Last Year Forward

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Stop Pulling Last Year Forward

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You sit down at your desk on the first real work day of January. Coffee's hot. Notebook's fresh. You've got that "let's go" energy. And then… nothing. You stare at the screen for 20 minutes. Or you find reasons to sweep the floors instead of opening your laptop. Or you hyper-fixate on a task that doesn't actually matter.

Welcome to Circle Back Season.

January has this unspoken energy where we're expected to pick up where we left off—same processes, same offers, same team rhythms—but with new results. It's old energy trying to play in a new space. And it doesn't work. In this episode, I'm breaking down why "circling back" feels so draining and what to do instead.

Spoiler: it's not about doing more of what didn't work last year. It's about reviewing what actually broke down in your communications, sales, operations, or client experience—and drawing a line in the sand. In this episode:

Why your nervous system reacts to January (freeze, flight, or hyper-focus)
The hidden communication breakdowns that persist if you don't stop them now
How to shed instead of set goals
Real examples of how my clients (and I) are rebuilding instead of restarting

I have two comms client spots open in January. If you're listening to this thinking, "I wonder what Erin would say about my process," DM me on LinkedIn or email team@erintrafford.com. Let's do it.

Your Next Steps:

Book your Communications Clarity to Conversion Diagnostic www.erintrafford.com/comms-diagnostic
Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
Connect on Instagram: https://www.instagram.com/its.erintrafford
Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

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