Stop Doing £10 Tasks — and Start Paying Yourself Properly
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Busy isn't the same as valuable. In this episode, Rick digs into one of the biggest — and most common — mistakes tradesmen make: spending skilled, £50-£80+ an-hour time on £10-an-hour admin.
Drawing on a real story of losing a customer's quote and spending twenty minutes hunting through emails and spreadsheets to find it, Rick explains how that moment changed the way he ran his business — and how AI has helped him build a proper system so it never happens again.
In this episode:
- The uncomfortable question every tradesman should ask themselves about how they spend their week
- Why your real hourly rate is probably lower than you think once admin, driving and prep are counted in
- Why AI isn't about replacing skill — it's about removing friction: the searching, the remembering, the repeating
- A simple three-day exercise — Keep, Automate, Eliminate — to find the jobs eating your time
- Two real examples from Rick's own week: learning to edit this podcast in GarageBand in two days with AI, and a five-minute conversation that saved £38 on a subscription renewal
- This week's challenge: swap one £10-an-hour job for a £50-an-hour one
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