If you've been chasing viral hooks, copying trends, and still not seeing growth, this conversation might change how you think about content forever.

In this episode of **The Creator's Chat**, filmmaker and content creator **Roberto Ricotta** shares the mindset behind creating videos that genuinely connect with people not just the algorithm.

We explore:
• Why creators should stop obsessing over Instagram Reels and YouTube videos
• How curiosity leads to better storytelling
• Why connection matters more than trends
• Is ChatGPT helping creators or making them less creative?
• Why Roberto often chooses an iPhone over expensive camera gear
• Australian humour, life in Sicily, pineapple on pizza, surfing, and plenty of behind-the-scenes creator stories.

Whether you're a content creator, filmmaker, entrepreneur, or simply trying to grow on social media, this episode is packed with practical advice that will help you create more meaningful content.

👇 Tell us in the comments:
Would you stop watching content on your own platform to become a better creator?

If you enjoyed this episode, don't forget to like, comment and subscribe for more inspiring conversations with creators, artists and industry leaders.

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