In this episode of Step Up Your Social, we're delving into one of my favorite examples of content marketing on the entire internet.

Traditional marketing highlights a product or feature that it thinks you’ll care about.

Brand marketing tries to make you feel something about the advertiser.

Content marketing looks to provide value as a way of getting into your feed or inbox and building trust over time.

The Ad Professor is a master of creating content that's so good, I'm legitimately excited to see them hit my inbox.

Is the whole thing an ad for their agency? Yup! Do I care? Nope! Because I know that there's value waiting for me in every single issue.

Find links to their site, and a whole lot more at StepUpYourSocial.com.

Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand?

In this episode of Step Up Your Social, we dive into what it is, who it's for, tools to check out and a whole lot more.

Tune in today.

Find links, past episodes and more at StepUpYourSocial.com.

If your social media engagement is down, you're not alone!

Social media is an amazing tool to reach new people. But never forget, social media is rented land.

Keep posting to your social channels, but also use them to grow on real estate you own.

This can include newsletters, blogs, digital communities, podcasts and more.

In this episode of Step UP Your Social, we talk about why this matters, and how you can use lead gen (short for lead generation) tools to start to move your audience from rented land on social media to real estate you actually own.