In this episode of Startup Spotlight India, young entrepreneur Aditya shares insights on how Gen Z is transforming the marketing landscape. From attention-grabbing content to community-driven campaigns, he breaks down what makes this generation tick — both as consumers and creators. Tune in to learn about the trends, challenges, and strategies brands need to adopt to connect with Gen Z effectively. Filled with real-life examples, insights, and casual chat, this episode is perfect for marketers, founders, and anyone curious about the future of marketing in India.

The inspiring journey of India’s startup ecosystem from the early days of Flipkart and Ola to today’s wave of unicorns like Zepto and PhysicsWallah. We explore how government initiatives, digital payments, and bold young founders have shaped India into the world’s third-largest startup hub. Along the way, we dive into success stories, challenges, and the exciting opportunities ahead in AI, EVs, AgriTech, and more.

Whether you’re an aspiring entrepreneur, a student curious about innovation, or just someone who loves business stories, this episode will give you insights, lessons, and inspiration from India’s startup revolution.

Startup Spotlight India is a podcast dedicated to India’s fast-growing startup ecosystem.
From founder stories to funding updates and industry insights, we bring you everything that matters in the world of startups.
New episodes every week.
Stay tuned, your startup journey begins here.