Start Wide then Niche Down
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Start Wide then Niche Down
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In this episode of "Quitting the Classroom," Lexa describes her journey finding her niche as a literacy specialist as a private teacher. When she left the classroom in 2020, she was poised with a dilemma: a forest of opportunity as a private teacher but minimal direction on how to develop a niche.
The sibling duo dive into ways that transitioning classroom teachers can "start wide, then niche down:" or as Lexa likes say to say, "Chisel the stone to find the masterpiece."
Lexa gives examples of ways other teachers can learn to leverage their knacks and particular interests as a way to can grow into your niche. Discussing the importance of adopting a general approach to net new customers and then leaning into your specialty to retain your clientele & legitimize your teaching business: the duo considers private-practice teaching a new-age opportunity that opens the door to a world of freedom, autonomy, & new revenue streams for independent teachers.