Starbucks + Chipotle? When Growth Dilutes Your Brand
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Starbucks + Chipotle? When Growth Dilutes Your Brand
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More options don’t always give customers more reason to choose you.Reports that Starbucks explored buying Chipotle sparked a bigger question: when does expanding your business strengthen your brand, and when does it dilute what customers know you for?In this episode of Brandy, Reilly Newman explores how acquisitions, new services and menu additions can change a brand’s meaning. From Starbucks’ coffeehouse experience to In-N-Out’s focused menu, it’s a practical conversation for founders and marketers weighing their next growth opportunity.See Positioning Flywheel → MotifBrands.com/brand-positioning-flywheelBefore adding another offering, consider what it could do to your positioning, customer perception and the reasons people choose you.Starbucks denied it was buying Chipotle on October 12, 2026. This episode uses the reported possibility to explore brand strategy.