Kids go through clothes fast. But what if the problem isn’t just how quickly they grow… it’s how quickly the clothes fall apart?

In this episode of the Seeing Green Podcast’s Spotlight series, we take a closer look at Jackalo, a kidswear brand rethinking clothing from the ground up by starting with durability instead of treating it as a premium add-on.

We explore:

• Why kids clothing has quietly become one of the most disposable categories in our homes
• How durability can be a powerful sustainability strategy, reducing waste while actually lowering cost per wear
• What goes into designing clothes that can handle real play, from reinforced construction to thoughtful details like flat seams
• The role of materials like organic cotton and deadstock fabric in creating longer-lasting garments
• How Jackalo’s TradeUP program keeps clothing in use longer and makes circularity practical for families
• What it means to rethink kidswear not as something temporary, but as something designed to last and be passed on

This episode is about looking at a familiar part of everyday life in a new way and realizing that better choices don’t have to be complicated.

Because sometimes, the simplest shift is choosing something built to last.

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