Let us know what’s on your mind

Lidl extended its LGFA partnership to 2030 this week, representing a total commitment of € 22.5 m to the sport over that period.

We spoke to Lild Head of Corporate Affairs Eimear O'Sullivan about what this means and why it works so well for the brand, and then we have a few clips from Katie Taylor's conversation to an enthralled audience of players, kids and fans in Croke Park.

She talks about her own entry to sport, her self-confessed intensity, the journey towards Women's Boxing at the Olympic Games and what the future holds...

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Pride isn’t a tagline, it’s a lived routine: doors unlocked before dawn, cold gyms warming up with hard work, and coaches giving kids a shot at something bigger. We sat down in the National Stadium with Boxing Ireland CEO Gary Stewart and Branding Sport’s Paddy Murphy to share how a 115-year-old identity evolved into a clear, modern banner that speaks to clubs, parents, and the 12-year-old lacing gloves for the first time.

And tune in for a very special piece of content to launch the new identity...

If the story resonates, follow the show, share it with someone at your club, and leave a review with your favourite line from the manifesto. Your feedback helps more people find Boxing Ireland’s new voice.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

A local club’s call to pull county teams from Allianz-backed competitions kept the embers glowing on a hard question we can’t dodge: how do we weigh moral conviction against the real costs of running community sport?

We put the Allianz–GAA sponsorship under a bright light, examining the Ethics Committee’s decision to continue, the activism demanding a break, and the lived reality for clubs that rely on stable funding, insurance, and youth investment.

We map the terrain clearly. First, the claims centre on indirect association highlighted in a UN report, not direct wrongdoing by the local entity. Second, if we universalise that standard, almost every major supplier—from telecoms and banks to aviation and tech—becomes contested, and sport risks a purity test it cannot pass consistently. Third, cutting ties has consequences that land on coaches, parents, and players, with real impacts on welfare, league operations, and development pathways. None of that excuses complacency; it demands smarter governance.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on the Sporting Year Ahead, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.