Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy copertina

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Di: Fexingo
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A proposito di questo titolo
 Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not generic tips, but specific benchmarks from recent campaigns. No hype, no ‘five hacks to go viral’: just the numbers, the trade-offs, and the strategic decisions that separate effective social presence from noise. After each episode, you’ll know exactly which metric to track and which platform to prioritize for your next quarter. #SocialMediaMarketing #InstagramStrategy #TikTokMarketing #LinkedInStrategy #PlatformStrategy #ContentMarketing #SocialMediaROI #DigitalMarketing #MarketingAnalytics #ViralMarketing #InfluencerMarketing #PaidSocial #OrganicReach #MarketingMetrics #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • The Rise of Social Customer Service

    The Rise of Social Customer Service
    Nov 11 2026
    Lucas and Luna explore how brands are treating social media as a primary customer service channel rather than just a marketing megaphone. Using recent data on response times and sentiment analysis, they discuss why the speed of reply matters more than the polish of the message. The episode breaks down the operational shift from campaign-driven posts to real-time problem solving, highlighting how companies like Zappos and Delta Airlines have built loyalty through crisis management on public feeds. They examine the hidden costs of this strategy, including the strain on support teams and the risk of public escalation, offering listeners a concrete framework for measuring social service ROI beyond simple engagement metrics. #CustomerService #SocialMediaStrategy #BrandReputation #RealTimeMarketing #ConsumerBehavior #DigitalCX #CrisisManagement #SocialListening #SupportOperations #PublicRelations #FexingoBusiness #BusinessPodcast #MarketingTrends #TechInBusiness #EconomicsOfAttention #RetailStrategy #HospitalityIndustry #AirlineTravel #EcommerceGrowth Keep every episode free: buymeacoffee.com/fexingo
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    12 min
  • Why Your Brand Is Stuck in the Algorithm Trap

    Why Your Brand Is Stuck in the Algorithm Trap
    Nov 9 2026
    Most brands treat social media like a rental property, paying rent to algorithms for visibility. In this episode, Lucas and Luna explore the structural shift toward 'owned' audience assets—private communities, newsletters, and direct messaging groups—that decouple growth from platform whims. We examine how companies are building moats around their first-party data, why the cost of acquisition is rising faster than engagement, and the specific metrics that matter when you stop renting attention and start owning it. The conversation anchors on the difference between reach and retention, offering a concrete framework for marketers to audit their own dependency risks. #SocialMediaStrategy #OwnedAudience #MarketingROI #FirstPartyData #CommunityBuilding #AlgorithmRisk #DigitalMarketing #BrandLoyalty #CustomerRetention #PrivateCommunities #NewsletterGrowth #DirectMessaging #AudienceAsset #MarketingMetrics #FexingoBusiness #BusinessPodcast #LucasAndLuna #PlatformDependency Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • How Social Commerce Is Rewiring Retail Margins

    How Social Commerce Is Rewiring Retail Margins
    Nov 8 2026
    We drill into the hidden economics of social commerce, focusing on how platforms like TikTok and Instagram are shifting from awareness drivers to direct sales engines. Lucas and Luna break down the specific margin pressures retailers face when they move beyond traditional e-commerce funnels. We look at a concrete case: a mid-sized apparel brand that replaced its search-heavy strategy with a conversion-focused social feed, resulting in a fifteen percent lift in gross margins despite higher customer acquisition costs. The conversation explores why attribution is no longer just about clicks, but about lifetime value within closed-loop ecosystems. You will learn one key structural change in how marketing spend is allocated for Q4 twenty twenty six, and why the old single-channel funnel is dead. This is not about viral moments; it is about the quiet, profitable infrastructure of social selling. #SocialCommerce #RetailMargins #TikTokShop #InstagramReels #MarketingStrategy #CustomerAcquisitionCost #AttributionModel #DirectToConsumer #EcommerceGrowth #SocialSearch #BrandSafety #ConversionOptimization #DigitalMarketing2026 #FexingoBusiness #BusinessPodcast #LucasAndLuna #SupplyChainTech #ConsumerBehavior Keep every episode free: buymeacoffee.com/fexingo
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    10 min
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