Social Media Fading copertina

Social Media Fading

Social Media Fading

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Is social media on the way out? Are interactions with AI replacing the connections with friends and followers through Facebook, X, Instagram and TikTok? New data suggests passive use of platforms - being shown ‘For You’ recommendations - is changing the way we engage, and the social part of social media is fading away. Could this be a good thing, if the bullying and angry intimidation also fades? Or is there a risk we will just end up talking to machines that tell us what we want to hear? Richard Rogers, Professor of New Media and Digital Culture at the University of Amsterdam, tells Phil and Roger how the landscape is changing.

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