We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.

Larisa Walega, CGO of Ziebart International and a member of the IFA Board of Directors, is here to share what she sees happening right now in Franchising.

We dive deep into:

• The rise of the Chief GROWTH Officer

• Her journey into – and discovery of – Franchising

• AI & tech for franchise growth

• Building on customer experiences over services

• And the continued growth and evolution of the IFA Women’s Franchise Committee, which Larisa grew over the past two years as Chair.

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Larisa Walega.

On our kind-of-weekly chat on the franchise restaurant space, Lauren Fernandez of Full Course and Jack Monson of Thunderly are looking for the cash this week!

Where will the restaurant industry find an the next $1.5 Trillion this year?

• Franchisee consolidation
• Organized, focused resales
• Professional multi-unit operators
• Not the small, individual location operators

Special Guest: Lauren Fernandez.

We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.

Edith Wiseman, President of FranData, is here to share what she sees happening right now in Franchising. Every chat I have with Edith makes me feel smarter!

Today we discuss:

• Definitions of the faster growing franchise brands
• The value of more sophisticated franchisees
• The “happening” sectors and how to spot the next new thing
• Her own goals for sharing meaningful content and staying consistent

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Edith Wiseman.