So... The Serum Really Took Off | Ep. 75
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So... The Serum Really Took Off | Ep. 75
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Hi friends!! We sat down for a completely transparent, two-hour conversation about what we’re building at Light Heart and more specifically, why we’re putting so much energy behind a consumer product like lash serum to grow the professional side of our brand. We’re breaking down the strategy behind reaching slightly beyond the lash industry, creating products everyone can actually take home and fall in love with, and how we believe consumer awareness can ultimately create more demand, trust, and opportunity for Light Heart and you, the professional. We talk numbers, marketing, retail, the decisions we’re making behind the scenes, what we’re experimenting with, and the bigger vision for where Light Heart is going. And… we’re sharing a little sneak peek at something we’ve been working on that ties all of this together: our new affiliate program. A new way for YOU to grow with us, earn extra income and benefit from the consumer side of Light Heart in a much bigger way.