Smart AF: How to Build an Affiliate Program That Actually Works with Ryan Hilliard
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Smart AF: How to Build an Affiliate Program That Actually Works with Ryan Hilliard
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In this episode of Smart AF, Erica Sietsma sits down with Ryan Hilliard, CEO of Refersion, to break down everything automotive and motorsports brands need to know about building a successful affiliate program. Ryan shares why flexibility and ease of use matter more than access to big publisher networks (especially in niche industries where the right micro-influencers are hard to find), how to set realistic expectations around conversion timelines for high-consideration purchases, and why longer attribution windows, like 90 days or more, are essential for big-ticket parts. They also dig into the power of blending commission structures with discount codes for creator communities, tips for switching affiliate platforms without losing momentum, and the #1 mistake brands make: expecting massive results from too few relationships. Check out Ryan and Refersion here: https://www.linkedin.com/in/ryanahilliard https://www.refersion.com/