Small changes, big IMPACT on conversion with Kevin Anderson
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Small changes, big IMPACT on conversion with Kevin Anderson
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In this conversation, Kevin Anderson (ex-Vista, ex-ING, now a consultant) shares his journey from web analyst to product manager at VistaPrint, and how he’s experienced experimentation from every angle.
We talk about what it really takes to scale experimentation across an entire organization. That includes leadership pushback, the slow work of proving value, and the mistakes that still sting.
Kevin explains the difference between agency support and building experimentation in-house. He shares why ownership matters, and why experiments only last when the organization truly owns them.
We also look ahead. We discuss AI, what may change, and what will likely stay the same. The need to test, learn, and stay curious.
Follow Kevin on LinkedIn:
https://www.linkedin.com/in/kevinanderson/