Small Business Pivots copertina

Small Business Pivots

Small Business Pivots

Di: Michael Morrison
Ascolta gratuitamente

A proposito di questo titolo

Tired of fluff-filled business advice? Small Business Pivots delivers raw, honest conversations with entrepreneurs, content creators, and industry experts who’ve made bold pivots to grow—whether to six figures, seven, or simply the next stage of success.


Hosted by nationally recognized small business coach and BOSS founder Michael Morrison, this show shares the unfiltered stories, mindset shifts, and behind-the-scenes strategies that help real business owners overcome burnout, build momentum, and grow a business that works—without working themselves into the ground.


With over 100 episodes, Small Business Pivots is a trusted resource for small business owners who are serious about growth. From the early struggles to the key turning points, you’ll walk away with practical tools, honest encouragement, and actionable insight every week.


🎯 Sample episodes dive into:
• Small business marketing and content creation
• Building referral networks and strategic partnerships
• Mindset, burnout, and decision-making as a founder
• Time management, leadership, SOPs, hiring, and team culture

• Systemization, SOPs, and franchising
• Social media, branding, automation, and scaling strategies


Whether you're aiming for your first six figures or scaling beyond seven, this podcast gives you the real-world insight, inspiration, and community you need to take your next big step.


Subscribe now—and start making the pivots that move your business forward.


Want to visit with our host, Michael Morrison, about business coaching services for your small business? Go here: https://www.michaeldmorrison.com/consultation

© 2026 Small Business Pivots Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • $140 Billion Problem: How Ad Fraud Is Stealing Your Marketing Budget | Rich Kahn

    $140 Billion Problem: How Ad Fraud Is Stealing Your Marketing Budget | Rich Kahn
    Apr 15 2026

    What if 25% of your digital marketing budget is being wasted… right now?

    In this episode of Small Business Pivots, Michael sits down with Richard Kahn — entrepreneur, Inc. 5000 leader, and co-founder of Anora.io — to expose one of the biggest hidden problems in business today:

    Ad fraud

    With over $700 billion spent on digital marketing annually, Rich reveals how $140 billion is lost to fraud — and why most business owners don’t even realize it’s happening.

    💡 In This Episode, You’ll Learn:

    • What ad fraud actually is (and where it’s hiding)
    • Why 1 in every 4 marketing dollars is wasted
    • How bots fake clicks, traffic, and conversions
    • The truth about buying followers and fake engagement
    • How AI is making fraud harder to detect—and easier to commit
    • Simple ways to immediately reduce fraud in your ad campaigns
    • Why relationships still outperform digital-only strategies
    • How to grow from $0 to $1M with real outreach (not just content)

    🚨 Key Takeaway

    There’s no longer a question of if you have ad fraud…

    👉 It’s how much.

    🎯 Who This Episode Is For:

    • Small business owners running ads on Google, Facebook, or YouTube
    • Entrepreneurs trying to improve ROI
    • Marketers scaling digital campaigns
    • Anyone spending money online and not seeing results

    🔗 Resources Mentioned:

    • Anora.io
    • Traffic Quality Audit (free analysis mentioned in episode)
    • Book: How to Win Friends and Influence People

    Ad fraud is when fake users (bots or manipulated traffic) interact with digital ads, costing businesses money without generating real customers. On average, businesses lose up to 25% of their ad spend to fraud.

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Mostra di più Mostra meno
    44 min
  • Earned Media vs Paid Hype: Ronica Cleary on PR That Builds Real Trust

    Earned Media vs Paid Hype: Ronica Cleary on PR That Builds Real Trust
    Apr 8 2026

    If you have ever wondered whether public relations is still worth it in a world full of ads, social media, and AI-generated content, this episode will help clear that up.

    In this episode of Small Business Pivots, Michael D. Morrison talks with Ronica Cleary, founder and CEO of Cleary Strategies, about what PR actually is, why earned media still carries so much weight, and how business owners can think more strategically about visibility. Cleary Strategies describes itself as a full-service PR agency that helps clients secure media opportunities, preserve their image, and build the skills needed to thrive in today’s media climate.

    Ronica explains the critical difference between earned media and paid placements. Paid media has value, but earned coverage — television, radio, digital, print, and podcasts secured because a story is genuinely newsworthy — tends to carry more credibility because audiences know it was not bought. Cleary Strategies’ own materials emphasize earned media, publicity planning, and strategic media exposure as a core part of its work.

    Michael and Ronica dig into:

    • what public relations really means for a small business
    • why earned media builds trust in a way advertising cannot fully replicate
    • how to spot “pay-to-play” publicity dressed up as real press
    • what a good PR agency should actually be doing behind the scenes
    • how Ronica’s journalism background shaped her agency’s process
    • why niche focus and repeatable systems made Cleary Strategies stronger
    • how media training should make you more authentic, not more robotic

    Ronica also shares how her background in communications, systems engineering, and television journalism shaped the way she built Cleary Strategies. Her firm highlights media placements, crisis communications, and media training, and Ronica’s own founder page highlights agency press, contributed pieces, and award recognition including PRNEWS’ Top Women Awards “Rising Star” mention and Inc. Power Partner recognition.

    If you are a small business owner trying to build trust, authority, and long-term visibility — not just get attention for a week — this conversation will help you think differently about PR.

    What you’ll learn

    • What public relations actually means for a business owner
    • Why earned media and paid media are not the same thing
    • How PR supports credibility, trust, and long-term brand authority
    • What to ask before hiring a PR agency
    • Why “featured for a fee” is not the same as real earned press
    • How to think about media strategy in a more systematic way
    • Why a focused niche often strengthens a business
    • How authenticity matters more than on-camera perfection in media training

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Mostra di più Mostra meno
    35 min
  • Why Business Owners Stay Stuck: Cori Fonville Foster on Systems, Marketing & Implementation

    Why Business Owners Stay Stuck: Cori Fonville Foster on Systems, Marketing & Implementation
    Apr 1 2026

    Cori Fonville Foster joins Small Business Pivots to break down why so many business owners stay stuck even when they have great ideas, strong offers, and real talent. This episode covers implementation, systems, marketing, mindset, and how to pivot when life or business throws you something unexpected.

    If you have ever thought, “I know what I need to do in my business — so why am I still not doing it?” this episode is for you.

    In this episode of Small Business Pivots, Michael D. Morrison talks with Cori Fonville Foster, CEO and founder of IROC Marketable Business Solutions, about one of the biggest challenges small business owners face: implementation. Cori works with coaches, consultants, speakers, and authors to help them market their businesses, build stronger systems, and actually get things done. Her LinkedIn profile identifies her with IROC Marketable Business Solutions in Hampton, Virginia.

    Cori shares her own path from the medical field into entrepreneurship after a rare eye condition forced her to leave her nine-to-five job. She talks openly about building a business with a disability, starting with very little money, navigating setbacks, and learning how to create systems that work.

    Michael and Cori dig into:

    • why business owners often know what to do but still struggle to implement
    • how to create systems that fit your real life, energy, and season of business
    • why SOPs and automations matter if you want to grow
    • what marketing is actually working now
    • how to repurpose content instead of constantly creating from scratch
    • why mindset matters when business gets hard
    • how to think about scaling before you feel “ready”
    • when and how to bring on a VA or support team

    One of the strongest themes in this conversation is the idea of the pivot. Cori explains that business owners do not fail because every strategy is wrong — many times, they fail because they stop adjusting. Her message is simple: if you are willing to pivot, learn, and keep going, you give yourself a real chance to build something sustainable.

    If you feel overwhelmed, stuck, or like your business has potential but no momentum, this episode will help you think differently about systems, implementation, and what it really takes to keep moving forward.

    What you’ll learn

    • Why having a great business idea is not enough
    • What SOPs and automations should actually look like for a small business
    • How to repurpose content to save time and market smarter
    • Why mindset and resilience matter more than most people admit
    • How to scale before you feel “big enough”
    • What to outsource first when you are trying to grow
    • Why being willing to pivot is one of the biggest keys to business survival

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Mostra di più Mostra meno
    42 min
Ancora nessuna recensione