Small Business Marketing, Local SEO & the AI Frontier copertina

Small Business Marketing, Local SEO & the AI Frontier

Small Business Marketing, Local SEO & the AI Frontier

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In this episode, Jeremy Rivera chats with Tom Malesic, founder of EZ Marketing, to explore effective digital marketing strategies tailored specifically for small businesses. Tom shares his insights on website importance, local SEO tactics, content creation, and the impact of AI on marketing.Key Topics:

  • The foundational role of a high-quality, trust-building website
  • Authenticity through real photos versus stock images
  • Developing unique brand voice and avoiding mimicry of competitors
  • Local SEO techniques, including local service pages and Google Map Pack optimization
  • The importance of personalized content and FAQs for voice search
  • How AI is revolutionizing content creation, video generation, and website development
  • Managing geographic targeting and scaling marketing efforts based on budget
  • The significance of continuous photo and video updates for local ranking
  • The shift from traditional link building to mentions and citations
  • Future outlook: AI advancements and their influence on small business marketing
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