Slowing Down and Staying Relevant — with Gen Sadakane, Founder of EyeEm and Berlin Photo Week

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Slowing Down and Staying Relevant — with Gen Sadakane, Founder of EyeEm and Berlin Photo Week

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Gen Sadakane is the co-founder and creative director of the globally known photo community, EyeEm. Believing that connecting with people is the key fundament, he is constantly looking for new ways to bring creative minds together. Through the impact of Covid-19 and the lockdowns that have been bracing the globe, Gen has learned that it is okay to slow down as long as your company remains in its key direction. Listen to Gen's viewpoints on how he believes brands should stay more in the background in order to give consumers a better experience and how to make your own brand in this episode of 'Off the Record'. - Overview of Episode: [1:05] Starting off [6:15] The commercial development of Eyeem [9:48] Getting out of your bubble [19:30] Struggling during Lockdown [21:20] How sustainable will the future be? [25:51] Sustainability in ads [30:36] FAKE AGENCY — Development and aim [38:54] Berlin Photo Week - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Gen's story here: https://cherrydeck.com/blog/2021/03/25/off-the-record-slowing-down-and-staying-relevant-with-gen-sadakane/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Gen Sadakane (@sadakane_gen), Co-founder and Creative Director of Eyeem (eyeem.com) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com/

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