Slow Flowers Podcast copertina

Slow Flowers Podcast

Slow Flowers Podcast

Di: Debra Prinzing
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 The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.© Slow Flowers LLC
Episodi
  • Episode 752: Deb Majerus and Joel MacDonald of Minnesota’s Iron Butterfly Flower Farm

    Episode 752: Deb Majerus and Joel MacDonald of Minnesota’s Iron Butterfly Flower Farm
    Jan 21 2026
    https://youtu.be/qge-cJ0Z_XU On a sweet, 6-acre country parcel in Rochester, Minnesota, Deb Majerus and Joel MacDonald are creating a place of beauty and sanctuary, spreading joy to their community as an oasis just beyond busy roads, paving and residential developments all around. Minnesota natives who dated in high school and reunited years later, Deb and Joel grow spring perennials, peonies, and specialize in native plants for floral design and to create a more welcoming, regenerative habitat for their farm. I sat down with this engaging couple recently to hear more about their story and the path that led them to flower farming, inspired by their passion for the Slow Flowers Movement and their growing expertise in the benefits of native plants. Meet Helen, Joel’s van from high school given to him by his grandparents, named for Grandma Helen. Deb & Joel went on some dates in this van in H.S. At Iron Butterfly Flower Farm, native flowers and sustainable regenerative practices are at the heart of everything Deb Majerus and Joel MacDonald are doing. Their passion for the native flora and fauna of Minnesota, has prompted them to grow native flowers, grasses, trees, and shrubs to support beneficial insects with pollen and nectar, and to provide habitat and food for songbirds and pollinators. Iron Butterly Flower Farm grows a variety of native species from early spring ephemerals to showy mid-summer blooms to late autumn sources of nectar for pollinators. Deb Majerus Joel MacDonald They offer spring bouquet subscriptions, DIY wedding and event flowers, farm tours and workshops, and sell seasonally at the Rochester Farmers’ Market. We originally met in person when Deb and Joel attended the Slow Flowers Summit in 2024, held in Banff, Alberta, Canada, and we published Deb's article, "Growing Native Plants to Combat Climate Change," in the 2024 Slow Flowers Journal – see "Native Flora" below. Read the full issue here The three of us reunited last week in Albuquerque, where we attended the ASCFG conference. I set up a little recording studio in my hotel room and they joined me to share their story. Joel MacDonald and Deb Majerus of Iron Butterfly Flower Farm Find and follow Iron Butterfly Flower Farm on Instagram and Pinterest Also, if you’re looking for ideas that might inspire you to add more workshops, check out “The Art of Seasonal Flowers,” a 10-workshop series that Iron Butterfly Flower Farm has just announced, offering many ways for their community to learn about and engage with local flowers. From sun-printed botanicals to a culinary session focused on edible flowers to hand-carved block printing inspired by the farm – these are really creative ideas packaged in a beautiful way. Plus, the series generates revenue, brings people to the farm, and deepens relationships with return customers. Check it out. Slow Flowers WORLDWIDE Summit Slow Flowers WORLDWIDE Summit 2026 speaker lineup If you’re listening to this podcast on its release day – January 21st, we’re just 9 days from the Slow Flowers WORLDWIDE Summit. We are super excited to “go live” with the 10 hours of floral education starting next Friday, January 30th. We are back for Year Two and coming to you virtually to deliver inspiration and education during the two-day online conference. The program 13 speakers near and far – at an incredible rate for $289 general registration. Remember, Slow Flowers members receive $50 off their registration at $239. All registrants with US addresses will receive a spring-flowering tree from our lead sponsor, My Patio Tree – a $199 value, which means attending the Summit practically pays for itself! One more reminder. The sessions will be available for replay for three months, through the end of April, so you can watch at your leisure and rewatch to capture all the information our instructors will share. Find all the details in our show notes or visit slowflowerssummit.com. Click to Register and Join the Summit on Jan. 30-31 Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. ...
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    49 min
  • Episode 751: Ranunculus Growing Secrets with Brooke Palmer of Jenny Creek Flowers

    Episode 751: Ranunculus Growing Secrets with Brooke Palmer of Jenny Creek Flowers
    Jan 14 2026
    https://youtu.be/WO7OgXBJtks?si=hA2AbAvNFiOTBN1q According to Brooke Palmer, the ranunculus is THE iconic bloom of early springtime. A seasoned grower and owner of Jenny Creek Flowers, based outside of Ithaca, in New York’s Finger Lakes Region, Brooke grows a wide array of specialty cut flowers that she sells through her flower CSA and a seasonal U-Pick program. Students take her workshops in person, including a successful dahlia-growing course, and she sells bulbs, tubers and plants to avid gardeners. After trialing the best ways to grow ranunculus, Brooke has landed on a successful approach that tailors her methods to the grower, depending on issues like zone and geography. Last week, Brooke revealed her ranunculus-growing secrets with the Slow Flowers community during our monthly meet-up session. Today, you’re in luck, because we’re sharing the replay recording from that session. Learn Brooke’s tips and techniques for success with growing ranunculus, the gorgeous, spring-blooming flower. Brooke Palmer of Jenny Creek Flowers In 2024, Brooke Palmer of Jenny Creek Flowers shared her approach to growing winter tulips. We hosted her on a podcast episode after she contributed a wonderful article to the Slow Flowers Journal. This high school English teacher-turned-flower farmer is a researcher at heart. So it was no surprise when Brooke told me that she recently packaged her ranunculus-growing lessons into a new online course. Ranunculus from Jenny Creek Flowers Brooke narrates the romance of ranunculus this way: You step into your garden on a cool spring morning, coffee in hand — and there they are. Ranunculus you grew yourself. Layered, ruffled, so beautiful they almost don’t seem real. You pause; everything else slipping away as you think: “I did this.” For anyone who has dreamed of growing beautiful ranunculus, Brooke wants to show you how -- with a simple, clear path. As a ranunculus super-fan, Brooke brings more than 20 years as an educator and teacher to her work. She likes to break things down into simple, doable steps — the same way she taught students and supported teachers for two decades. Since moving from longtime gardener to full-time flower farmer, Brooke says she learned to grow ranunculus the hard way — years of trial and error and more lost corms than she cares to admit. When things finally clicked for her, Brooke turned her insights about what worked into a clear, step-by-step path so others don’t have to figure it out alone. Join me today and gain inspiration and confidence to plant your own beautiful ranunculus. You’ll also find a link to a free ranunculus quiz: Should you Fall-Plant Ranunculus or Wait Until Spring? We're excited to see more ranunculus arrangements out in the world and I’m just going to reiterate the wish I spoke out loud during last week’s Meet-Up session. I would LOVE to see a botanical couture look created with fresh ranunculus blooms as part of our 2026 American Flowers week floral fashion collection. Just putting it out there. If this idea appeals to you, please reach out! Can’t you just see how dreamy that would look?! Follow Jenny Creek Flowers on Instagram and Facebook Slow Flowers WORLDWIDE Summit is coming! The countdown continues because our Slow Flowers WORLDWIDE Summit is coming up in less than three weeks! We are back for Year Two and coming to you virtually to deliver inspiration and education during the two-day online conference. The program includes 10 hours of education from 13 speakers near and far – an incredible rate for $289 general registration. Remember, Slow Flowers members receive $50 off their registration at $239. All registrants with US addresses will receive a spring-flowering tree from our lead sponsor, My Patio Tree – a $199 value, which means attending the Summit practically pays for itself! Find all the details in our show notes or visit slowflowerssummit.com. Join us at the Slow Flowers Summit Thank you to our SPONSORS This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full ...
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    50 min
  • Episode 750: Susan Chambers of San Francisco-based bloominCouture – a luxury florist designs with seasonal and local flowers

    Episode 750: Susan Chambers of San Francisco-based bloominCouture – a luxury florist designs with seasonal and local flowers
    Jan 7 2026
    https://youtu.be/0HFUC-qb-3Q?si=ftg-AyUSDwYRpKoV Luxury floral designer Susan Chambers, owner of San Francisco-based bloominCouture. She’s a longtime Slow Flowers member whose high-end residential and corporate clients support her sustainable values, which do not compromise her design aesthetic or her approach to seasonal sourcing. Many of you first met Susan when she and her shop appeared in our 2021 book, Where We Bloom. Since opening doors of her postage-stamp-sized storefront in San Francisco’s Russian Hill neighborhood in early 2020, Susan has provided bespoke florals with an emphasis on locally-grown, foam-free designs. Later, she expanded bloominCouture to include a production and workshop space, just one door down, where a team of designers works daily to fulfill standing orders from a number of luxury retailer brands and residential clients. You’ll be inspired listening to Susan and watching her process ~ I know I was! Susan Chambers featured in Where We Bloom I have been saving today’s podcast to share with you since I filmed it in early October, and it feels like the first week of 2026 is an ideal time to share this beautiful dose of New Year’s design inspiration with our community. bloominCouture's floral arrangement featuring seasonal California-grown botanicals My guest, Susan Chambers, owns San Francisco-based bloominCouture, a jewel box of a flower and gift shop. That’s where she hosted a book-signing event for “The Flower Farmers” in early October. A highlight of this episode includes Susan’s design demonstration of a low, lush centerpiece and a conversation about her maximal approach of layering color upon color; texture upon texture. You’ll want to both listen and watch this episode – and enjoy every moment. Local roses for Susan Chambers' design demonstration Susan is a California native and former global fashionista who moved from couture to flowers by studying with the top master florists both in the U.S. and in London. Susan brings her vision, honed by her McQueens Flower School of London training, experiences living overseas, years working in high fashion and her passion for finding beauty in all organic materials to creating truly bespoke arrangements. Susan is a proud member of the Slow Flowers community and committed to sustainability. The focus of bloominCouture is to combine the beauty and aesthetics of a proper European luxury florist with the relaxed elegance of California living, in the heart of San Francisco. Find and follow Susan Chambers at bloominCouture on Instagram and Facebook LISTEN to my past interview with Susan Chambers: March 1, 2023Episode 599: Sustainable Luxury Floral Design with Susan Chambers of San Francisco’s bloominCouture Join Us on January 9th: Learn about RANUNCULUS! Learn successful ranunculus-growing techniques from Brooke Palmer (Jenny Creek Flowers) Coming up this Friday, January 9th, we’re returning to our ongoing Slow Flowers Member Meet-Ups! The timely topic of our January Meet-Up will help jump-start your early-spring floral enterprise. Brooke Palmer of Jenny Creek Flowers will present 'LET'S GROW RANUNCULUS." Brooke will share her practical tips and expert advice to help you grow beautiful ranunculus. Bring your questions!P.S., we'll have a drawing for one free spot in Brooke's upcoming course: Grow Ranunculus This Spring: A Step-by-Step Course for Stunning Blooms. Join us this Friday, January 9th (9:00 a.m. PT/Noon ET). We hope to see you there! Click to Pre-register and Join us on January 9th (9 am PT/Noon ET) Lowest Slow Flowers Summit Pricing Expires on January 11th Slow Flowers WORLDWIDE Summit 2026 speaker lineup And there are just a few more days to take advantage of our New Year-New You gift -- a special $50 Off savings when you register for the Slow Flowers WORLDWIDE Summit. We are back for Year Two and coming to you virtually to bring you inspiration and education during the two-day online conference. The program includes 10 hours of education from 13 speakers near and far – an incredible rate for $289 general admission and $239 for Slow Flowers members. You can register for an additional $50 off – now through January 11th with the Promo Code: $50OFFWORLDWIDE Learn from some amazing creative professionals, thought leaders, and voices of sustainability as part of the progressive Slow Flowers Community. Learn more in our show notes or visit slowflowerssummit.com. Register NOW and save $50 for Best Ticket Pricing Thank you to our Sponsors This show is brought to you by slowflowers.com, the free, online directory to more than 700 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering ...
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    35 min
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