Enlightenment comes from many places and people. On this episode we get it from Joe Foster, the founder of Reebok, who tells the story of how the prize he won in a race as an eight-year-old helped inspire the Reebok name and helped create footwear history. Foster and Sneakers4Good founder Wayne Elsey talk about their backgrounds in the business and their new book "From Reebok to Reuse: Build Brand and Scaling Impact." We are also joined by Daniel Razin, the founder of RunOps, an AI operating platform built for specialty retail, and Toni Jumper of Fleet Feet Columbia, SC, who is using it in her three stores. Tune in to learn about its efficiencies and the analytical perspective it brings to run specialty.

Philadelphia Runner Owner Ross Martinson shares the lessons learned from 20+ years in business, including the differences between running urban and suburban stores and what he wishes he knew two decades ago. We are also joined by Dan Sullivan and Tony Macey of Skechers who discuss the brand's new super shoe and new athlete endorsers.

Andy Kimerling of Westchester Road Runner tells tales of his 40+ years in the business and how his basement full of shoes allows him to keep his customers coming back for more. On the brand side, we are joined by Kevin McHale,

VP Sales, Run Specialty & Omnichannel, ASICS America, who discusses the brand's collaboration with Bandit Running, its work with run club and how ASICS balances growth with a strong commitment to run specialty.