After 15 years and 900+ studies with over 30,000 affluent women, Malinda Sanna knows what luxury beauty buyers actually buy, not what brands think they buy.

In this episode of Skin Talks, hosts Beate and Natascha sit down with the founder of Look Look, the market research firm behind private communities like the Beautyverse and Luxuryverse, with clients including Shiseido, Estée Lauder, LVMH, and Tiffany.

Malinda pulls back the curtain on the psychology of luxury spending: why ingredients now beat logos and packaging, how word-of-mouth quietly overtook social media influencers, why legacy luxury houses are struggling against nimble K-beauty and clinical brands, and where luxury is heading next. She shares the one thing 30,000 women secretly want that no brand is selling, the affordable product she's obsessed with, and the beauty trend she predicts will look absurd within a decade.

If you care about skincare ingredients, beauty trends, luxury spending, and the future of health and wellness, this conversation goes far deeper than skin.

🎙️ Guests:

Malinda Sanna: https://www.instagram.com/malindasanna/

💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/

🛍️ Use code SKINTALKS15 for 15% off your first order

Connect With Us:

Hosts:

Beate Instagram → @beatevonhuene

Natascha Instagram → @nataschaschillinger

Our Website:

🌐 https://bskinenvie.ca/

Stay Connected:

New episodes every Wednesday

📱 Instagram → @skintalkspod

00:00 – Intro

01:07 – Meet Malinda Sanna

02:03 – The Barney's strategy

05:39 – Why she banned the word "consumer" and calls women "jewels"

09:41 – What luxury brands still get wrong about their buyers

11:50 – Why ingredients now beat logos and packaging

14:02 – Word-of-mouth is beating the influencers

17:58 – What niche & K-beauty brands offer that legacy houses don't

25:01 – Gen Z vs. Boomers: how each generation buys luxury

27:15 – Quiet luxury, overconsumption & the second-hand boom

31:42 – How AI is changing beauty research

46:52 – Rapid fire: the Kardashian prediction

TikTok is changing skincare faster than the science can keep up. In this episode, we (Beate & Natascha, founders of Boutique Skin Envie) go through 15 of the biggest TikTok skincare trends right now: PDRN salmon DNA serums, beef tallow, slugging, glass skin, snail mucin, red light therapy, and more, and give our honest "take it or leave it" verdict on each one, backed by what we actually see in clinic.

We also talk about how to spot dangerous skincare advice, why "who's giving the advice" matters more than the trend itself, and the boring (but actually effective) habits TikTok never talks about.

💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/

🛍️ Use code SKINTALKS15 for 15% off your first order

Connect With Us:

Hosts:

Beate Instagram → @beatevonhuene

Natascha Instagram → @nataschaschillinger

Our Website:

🌐 https://bskinenvie.ca/

Stay Connected:

New episodes every Wednesday

📱 Instagram → @skintalkspod

00:00 – Intro: why TikTok trends can help AND hurt your skin

01:06 – Welcome to today's solo episode

02:05 – How to vet skincare advice (and why patience matters)

05:53 – Trend 1: PDRN salmon DNA serums

09:21 – Trend 2: Skin longevity vs. anti-aging

11:22 – Trend 3: Skin streaming / skin minimalism

13:47 – Trend 4: Use-it-up / project pan skincare

15:12 – Trend 5: Matcha-infused skincare

17:29 – Trend 6: Hypochlorous acid sprays

20:34 – Trend 7: Korean sunscreen filters

23:36 – Trend 8: Spicule serums (marine sponge microneedling)

26:08 – Trend 9: Snail mucin

27:20 – Trend 10: Glass skin

29:03 – Trend 11: Red light therapy masks

32:43 – Trend 12: Beef tallow skincare

35:08 – Trend 13: DIY skincare (honey, sugar, lemon masks)

37:33 – Trend 14: Slugging

38:48 – Trend 15: AI skin analysis apps & wearable tech

42:14 – Trends we WISH would go viral instead

45:30 – Final advice: trends come and go, your skin barrier doesn't

We're going behind the curtain of skincare innovation with Giselle, Chief Brand & Innovation Officer at Alumier MD. With 22 years in the industry, she breaks down how a product actually goes from idea to shelf (12 to 24 months), how to spot a real clinical study versus a marketing stunt, and why the word "longevity" has become almost meaningless.

We also run through the hottest ingredients in skincare right now — exosomes, PDRN/salmon DNA, growth factors, peptides, senescent ("zombie") cells — and get Giselle's honest verdict on what's real, what's promising, and what's mostly hype.

Plus: the concept of "oxidative aging," why more stimulation doesn't mean better results, and the "core four" essentials every routine needs regardless of budget.

🎙️ Guests:

Giselle Curcio: https://www.linkedin.com/in/giselle-disanto-0228a355/

💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/

🛍️ Use code SKINTALKS15 for 15% off your first order

Connect With Us:

Hosts:

Beate Instagram → @beatevonhuene

Natascha Instagram → @nataschaschillinger

Our Website:

🌐 https://bskinenvie.ca/

Stay Connected:

New episodes every Wednesday

📱 Instagram → @skintalkspod

00:00 Intro

01:01 Who is Giselle and her role at Alumier MD

04:47 From idea to product: the innovation process

10:09 How to spot a real clinical study

13:15 Anti-aging vs longevity: just a rebrand?

20:36 The biology of skin: what you can control (and can't)

26:43 Oxidative aging explained

30:52 The verdict on hyped ingredients

40:52 Too much stimulation can damage your skin

44:49 The "core four": non-negotiable essentials

50:19 Final rapid fire