What do tattoos, secondhand books, video games, tarot cards, coffee, and rescue animals have in common? At Reddy Ink and Fables, apparently everything.
In this episode of Skin Deep Stories, Montreal tattoo artists and moms Kirsten Diachidos and Melanie Belanger sit down with tattoo artist Matthew Reddy and his girlfriend and business partner, Lauren, to talk about tattooing, entrepreneurship, and the unconventional space they've created together in Chateauguay.
Matthew shares his journey into tattooing, from growing up with a love of drawing to eventually landing a tattoo apprenticeship. Today, he specializes in dot work, stippling, and pointillism, styles he was drawn to for both their unique look and the meditative process behind creating them.
Together, Matthew and Lauren have built Reddy Ink and Fables into something that feels very different from a traditional tattoo shop. Inspired by video games like Zelda, Skyrim, and Fable, the space was designed to feel cozy, welcoming, and reflective of the things they genuinely love. Clients can grab a coffee, browse secondhand books, play video games while they wait, shop plants that help raise money for animal rescues, and even attend monthly tarot readings.
Matthew and Lauren also open up about the realities of running a small business, particularly during some challenging years for both the tattoo industry and the economy. The conversation gets into imposter syndrome, building a community around your business, and the pressure artists and entrepreneurs face to constantly show up and create content on social media.
And, of course, they get into AI.
Matthew, Lauren, Kirsten, and Mel discuss the growing number of AI-generated tattoo references clients are bringing to artists and the problems that can arise when an image created without the limitations of actual human skin is expected to translate perfectly into a tattoo.
They also explore the bigger question of what AI means for artists whose careers are built around creating original work. It's a conversation about tattoos, creativity, entrepreneurship, community, and what can happen when you stop worrying about what a tattoo shop is "supposed" to look like and build something that actually feels like you.
Follow the hosts:
Kirsten on Instagram: kirstentattooarts
Mel on Instagram: melrocktattoos
Follow Matthew Reddy on Instagram: reddyinktattoos
Book a tattoo or learn more:
Visit wildmagnoliatattoos.com to see their work and book your next tattoo consultation.