About the show:

Automation For Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric: whitelabel depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Dimitar Savov is the founder of Skillplate, an all-in-one business operating system combining a section-based website builder with native digital products, member areas, bookings, and marketing automation. Before Skillplate, Dimitar and his ten-person team ran Startup Masters, a full-service marketing agency that contributed to building two 9-figure businesses, more than ten 8-figure businesses, and over sixty 7-figure businesses across a decade of operating.

Key quotes:

"I don't think that the agency owner should purchase Skillplate. They should build Skillplate accounts for their clients."

-Dimitar Savov

Timestamps:

00:00 — Intro and what Skillplate is

01:34 — Origin: from marketing agency to platform

03:26 — Building the academy that became Skillplate

06:40 — When Skillplate fits, when Shopify wins

07:04 — Marketing-first builder vs. developer-first canvas

10:21 — Branding propagation and the 2-minute styles panel

17:53 — Multi-client setup and the per-client subscription model

22:50 — Webhooks, API, n8n: the integration story

24:43 — Facebook Lead Ads → Skillplate → Telegram in seconds

27:25 — Why team permissions don't ship yet

30:53 — Funnels vs. customer journeys (the product taste)

36:48 — "Agencies shouldn't buy Skillplate — set clients up on it"

40:42 — The agentic AI roadmap, shipping in 2–3 weeks

Resources:

FREE Skillplate Playbook

Get Skillplate

Affiliate disclosure:

Sumofied may earn a commission if you buy Skillplate through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.