A new format: I pick a real local business, pull their website up on my phone and then my computer, and talk through what a customer actually notices. Kind of like those restaurant rescue shows, but for websites, and with a lot less yelling.

Today it's a family-run plumbing company I'm calling Mort's Plumbing. That's not their real name — these reviews stay anonymous unless the owner asks otherwise. Decades in business, dozens of glowing reviews, and a website that hasn't kept up with them.

In this episode:

• The only phone number on the homepage is painted on the side of their van, in a photo
• Why a missing hero section costs you in the first ten seconds
• Great reviews hidden behind a map widget that barely works on a phone
• A blank page in the menu, a 2022 footer, and pages still named "blank one" and "blank two"
• What happens when your address and phone number don't match from one listing to the next
• The three fixes I'd start with, and the one thing they should absolutely keep

Want your site on the show? I'll review it at no charge, under a made-up name unless you want the shout-out. Send me a message at baypulse.net/contact.

Prefer to keep it private? Run your site through the free Website Checkup.

Mentioned: the review numbers from episode 1, Is a Website Still Worth It?

The voice you're hearing is an AI version of my own voice. The stories and the opinions are all mine.