2026 is shaping up to be a pressure-test year for marketers. Not because one big thing is changing, but because everything is shifting at once. Streaming continues to rewrite “TV.” AI is reshaping how consumers discover and evaluate brands (often before they ever hit an actual website). Political and advocacy budgets are gearing up for a noisier, more competitive market. And across it all, one expectation keeps rising: marketing has to feel relevant at the local level: market by market, neighborhood by neighborhood.

We’ll be exploring these trends in a three-part 2026 Trends series, inspired by conversations with Simpli.fi’s Chief Product & Technology Officer, Michael Schoen. Each post breaks down the major shifts we see accelerating this upcoming year, along with the operational changes marketers will need to keep up.

In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.

Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of programmatic advertising. Matt highlights the importance of hands-on optimization, fraud prevention, and leveraging analytics to drive better campaign performance. Packed with real-world success stories, this conversation is essential for agencies, brands, and media buyers looking to refine their programmatic advertising strategies.Meta Description:Discover expert insights from Matt Bailey on Simpli.fi TV. Learn how programmatic advertising training, analytics, and optimization can improve your digital marketing success.Focus Keyphrase:Programmatic advertising training insightsSEO Title:Mastering Programmatic Advertising Training Insights